Video for Small Business: 7 Ways to Boost Your Brand

By now you’ve probably heard all about how video can help your business.

If you’re now wondering how to use video to market your business, we’re here to help you get started. We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction!

1. Introduce Yourself and Explain What You Do

Some of the best small business videos are a simple hello. Try adding a video to your homepage that simply outlines what you do and what problem you solve for your customers. Even better, keep it under 90 seconds.

You’ll find this is a lot more effective than trying to cram these same explanations into the headline and first paragraph of your home page… all while struggling to keep everything above the fold.

The combination of both audio and visual stimulation in video makes describing complex concepts much easier—and easier to understand.

Take advantage of this by adding a few in-depth videos that explain the details of your product features or the different services you offer for viewers to discover once they’re hooked. These can live on a separate section of your website, drawing viewers in for further education to help them decide to buy.

2. Highlight Social Proof

If you’re doing your job right, your biggest brand advocates should be your customers. So why not get them in front of a camera and share what it is that makes them love your product and your company so much?

First-hand accounts are much more effective for your audience than hearing the same people from your company do the same pitch over and over again.

3. Empower Your Experts to Educate Your Audience

One of the most effective ways to position your company as a leader in your space is to get your own leaders in front of a camera sharing their knowledge and educating your audience.

 4. Show Off Your Culture

You’ve probably heard about “culture content” before, but what is it really? It’s content that shows what makes your business unique.

5. Share Your Origin Story

This is particularly relevant for small businesses, even more so than larger corporations. Similar to culture content, people are often very interested in how the organization they spend their money on was founded. Oh and also… people love stories. It’s in our DNA.

6. Blog in the Medium Your Audience Craves

It’s time to add more of your audience’s preferred content to your blog to get them coming back for more. Video blogs, also known as Vlogs, don’t have a Hollywood production budget.

Record a video blog with your webcam while sitting in your office or a meeting room. Or even use your phone to record some thoughts while you’re walking down the street!

 7. Thank Your Customers

Loyalty is critical to the sustainability of your business. Keep your customers around by making them feel appreciated. Send them a reminder every so often that you’re thankful for them and their support in the form of a personal video!