Festivals of Kerala- Onam
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| Onappookkalam |
Onam
is the golden representation of Kerala’s culture and tradition. Being a land of
cultural events, Kerala has upheld the pride of celebrating the glorified
festival all the time, irrespective of religion, class, caste and creed. Onam,
by the name itself a graceful essence is bloomed and so is a colourful ambience
created. By this time every one must have imagined that one scene, of the
“Chendamelam” raising its high pitch with elephants proudly saluting its birth
land, boats racing with a challenging heat to seize that moment of victory and
win the trophy of happiness and prosperity. Onam is all about welcoming the
moments of delight and prosperity through the form of welcoming the legendary
king “Maaveli” to every single house of a Malayali. He was a king, who doesn’t
desire even a single child to be under poverty in his state; so on that
particular day it is truly the blessing of God that everybody will be filled
with richness and celebrated with glory. “Pookalam” with colourful flowers will
be the welcome gesture and the king would be so proud to see the delight of
shines and pleasured with the esteemed happiness spread all over Kerala.
Food is always a symbol of Kerala and it could never be disappointed from the
expectations, a special guarantee is given by every mother in a house and every
chef from a hotel.
Hotels/Restaurants in Kerala would cherish their part in
offering “onam sadhya” during this period. “Avial” a branded name
to recognize the taste of Kerala and gets on through a numerous variety of
dishes and ends with a sweet note of the “paayasam.” ‘Deliciously feasted’
would be the tagline after the last drop of the “Onam sadhya.” When it comes to
food, there are lot of descriptions admiringly flowing but surprisingly the
name of the dishes itself gives a generous decoration to it.
Shopping is the ‘next big thing’ in this festival. Kerala celebrates Onam as a
prime festival and also shopping grandly. If a state entirely celebrates
shopping as a festival, imagine the level of joy and zeal that flavours the
entire environment. Exclusive sales of exclusive brands with huge offers and
unimaginable prices with thousands of new designs and shuffled in varieties are
the best part of the shopping festival. From the Grandfather of a family till
the least kid of the family is taken part in this celebration. Dazzling
showrooms are wide open on the corner of streets for the grant sale, not only
that there are customized user efficient portal for the new generation
youngsters to enter the best portal of collections with specific brands and
specific styles, this is none other than the online portal. It is a digital
era, and we as marketers have entered the house of each individual, now we are
trying to enter into the hands of each and every individual. Sites for
all sorts of branding and sales are encouraged and it is a pleasure to open
such portals on such a grand occasion. Probably the easiest way to convey about
the collections and discounts of products is to pop a message and we could do
something more than that.
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A detailed note of promotion of not only dress and fashion but also multiple
products could be effectively undertaken and marketed with the help of the
newest technologies. Digital enterprises have taken over the entire control and
everything works under the system, it is with one confident vibe that connects
us together with our unique paths, we could shine out bright in a heavy
competitive world. Branding is the equal effect given to the quality of every
product designed and created and branding is our trademark for quality of work
produced. It is not fair to miss the most mentionable yet admirable part
of Kerala’s tourism; the government of Kerala has taken a lot of initiatives to
showcase the scenic beauty of Kerala in the tourism department. To attract a
huge number of foreign investors to the God’s own country, incredible carnivals
and cultural events has been organized and offered in different parts of
Kerala. With the help of Malayalee samajam, malayalis in different parts of the
world are connected together and is waiting to celebrate during this golden
period of the year. So break the chain of wait. Let us all celebrate Onam and
celebrate Kerala for the pride of being a Malayali. “Onam Ashamsakal.”
