YouTube for Business: Most Valuable Points

Since its launch in 2005, YouTube has become a modern media powerhouse, beginning with the development of the first wave of influencers (YouTubers) and, more recently, with the launch of its music streaming platform YouTube Music.

Currently, YouTube has more than 30 million daily visitors. Nearly 500 hours of video are uploaded every minute, with more than 2,400 channels that reach in excess of 1 million subscribers.

YouTube is a wonderful platform to market your product or services. It’s an open source platform offered by Google for uploading and downloading videos. Each and every moment n number of different kinds of videos are uploaded. In addition to that you can make money out of your uploaded videos through AdSense programme offered by the Google.

Interacting with others on YouTube

There are several ways to interact with other YouTube users.

·        Comments: Comments can be organized by most popular or newest. Engaging with users who comment on your videos boosts the video's engagement traffic.

·        Likes: This is a more passive form of interacting with content. However, if you've chosen to show your likes publicly on your channel, these videos will appear under the playlists section on your channel.

·        Subscriptions: The best way for users to stay up to date with your brand's content is to subscribe. Every time a user uploads a new video, a subscriber receives a push notification. You should constantly encourage viewers to subscribe to your channel, especially since it improves your engagement traffic and increases the number of views. Many popular You Tubers incorporate reminders to subscribe at the beginning and/or end of their videos.

·        Playlists: Organize relevant content using the site's playlist feature. If you choose to publicize them, playlists will appear on your channel's page below your uploaded content. You can also organize other users' content through a list. For instance, if you're a marketing agency, you can compile a client's videos into one big list. Otherwise, this is another way to organize your own content on your channel.

·        Sharing: The site's social widget allows users to share videos on other social media networks, such as Twitter, Facebook, Google Plus, Blogger, Reddit, Tumbler, Pinterest and LinkedIn.

·        Messages: You can also share videos and message privately with friends and contacts.

Advertising on YouTube

There are a few ways to advertise on YouTube, as users reap the benefits of the site's free service. Since the site is based on video content, companies are encouraged to add a call-to-action link directing viewers to their website following the video.

There are four video ad options, including TrueView in-stream ads, which play before, during or after other videos. After five seconds, users can skip the ad. You'll only be charged for the ad when a viewer watches 30 seconds of the video or interacts with the video.

There are also discovery ads, which appear when a user is searching or browsing content on YouTube or across the web. These clips aren't limited to 30 seconds; they can be as short or long as you wish. You'll be charged every time someone clicks on the ad to watch the full video.

Bumper ads are six seconds or less, and users can't skip these. These ads also appear before, during or after another video. Outstream ads play only on mobile devices, showing up on partner websites and within apps. You'll be charged for these ads based on cost per thousand impressions (vCPM).

Encourage viewers to subscribe. Subscribing is the best way for your audience to know whenever you've uploaded a video, created a new playlist and more. It also gives you an estimated figure as to who will eventually view your video.

Share videos on other social media platforms. Link back to your videos whenever possible on your website and other social media networks. However, don't stop at direct video links. Link back to your channel so your audience can see what it looks like and have the chance to subscribe.

Use relevant keywords in a video's title, tags and description. Experiment with different titles and descriptions. As with other social networking sites, selecting relevant keywords to increase hits is a common SEO strategy for marketers. It helps audiences find content that interests them. A quick exercise would be to watch one of your company's videos from the beginning and then create a list of words and phrases as you watch. You should also be realistic about which keywords you use.

Engage with similar content uploaded by other users. Like and comment on videos uploaded by other users. Not only might those users stumble upon your videos and channel, but anyone else who sees that comment or like might as well. Do this with videos that have a similar topic, interest or theme as yours to attract new viewers.

Curate playlists. If any of your videos follow a consistent theme, organize them together. Perhaps you have a Friday series, meaning you upload a video every Friday morning. You should compile all those videos into one spot through a special playlist. These playlists will also appear on your channel's page, right below your uploaded videos. 

Upload content regularly. Especially if you've developed a decent pool of subscribers, viewers will be counting on you to create, edit and upload new content. This adds relevancy to your brand. This also applies to any other website where users can follow and engage with your content. It's best to add content whenever possible, even if it isn't as consistent as you'd like. 

Use clickable links to reference other content. At the end of videos, you'll notice many videos reference previous, relevant or maybe even newer content with a clickable link inside the video. You can add these while editing your video in the site's video manager. This feature can also link back to any pages or sites your video covers.

Work with top content creators to place products. Popular YouTubers, especially those with frequently trending content, have hundreds of thousands to millions of subscribers constantly watching their channel. It could be a great business opportunity to reach out to them as a potential sponsor. Many YouTube personalities place products in their videos, which gives a specific brand a larger audience than usual.

Use YouTube stories. YouTube recently created YouTube stories, which are similar to Snapchat or Instagram stories. A story is a collection of short videos that can remain visible for a day or until they're deleted. Google is now testing Al to swap backgrounds in stories, running a beta version of it with some content creators.

Why One should choose Digital Marketing as Career

 Digital Marketing is an inevitable element in today’s world because it can be used to promote a business irrespective of it’s volume – small, medium or large. It can used to brand a person, product, or a service. The result of Digital Marketing is enormous. 

What is digital marketing?

Digital marketing is defined as a marketing approach that primarily relies on the internet to connect with the target audience through various digital media channels and platforms.

Here are some general areas that a digital marketing professional will likely touch on during their training or career:

• Video/audio production
• YouTube Video Optimization
• Blogging and it's Optimization
• Interactive technology (such as AI)
• Mobile marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media
• E-commerce
• Email marketing
• Marketing automation
• Content Management
• Web development
• Web design
• Copywriting and Editing
• Analytics
• Business/marketing strategy

It’s a good idea to think about getting training in at least one or two specialty areas, unless you’re in management, in which case you’ll probably need to know quite a bit about them all.

Why choose a career in digital marketing?

Digital marketing is a career that has plenty of room for techs, creatives, and business people. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communications background, you may want to consider going into management.

What kind of designation can be taken after Digital Marketing Training?

• SEO Executive
•  PPC Executive 
• Email Marketing Executive 
• Social Media Marketing Executive 
• Mobile Marketing Executive 
• E-commerce Executive 
• Content Marketing Executive 
• Affiliate Marketing Executive 
• Display Advertising Executive

Join Digital Marketing and Boost your Career.

Four Essential Digital Marketing Trends For 2020.

Digital marketing is always on the rise and we are in 2020, and the digital marketing trends have grown so much that the choice available are innumerable. So, in this article, i will be mentioning about the four essential digital marketing trends or latest marketing techniques that a digital marketer can use.

Trend Number One: Lifecycle marketing

Although it's often said that the funnel is dead since consumers follow a non-linear journey in ending up at the conversions, whatever be the product or service, but regardless of the product or service we need to follow the funnel that is the primary focus should be on growing awareness, followed by nurturing the leads and prospects.

This focus is shown by the latest Altimeter / Prophet State of Digital Marketing Report, which shows a primary focus on increasing awareness.

A more practical way of integrating online marketing into marketing is to consider communications from a customer's point of view through the customer journey. This is often called lifecycle marketing, which is to use online and offline media across the customer's life cycle.

Trend Number Two: Conversational marketing

This is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing. conversational interfaces and messaging.

Conversational marketing was highlighted as a key innovation in the latest Garner hype cycle together with Artificial intelligence which fuels it.

Many of the technologies mentions below are not coming to the mainstream in the next 5 to 10 years, but the three most significant for marketers to consider are personification, real-time and conversational marketing.

Gartner explains:

“Conversational marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale. This category is near the Peak of Inflated Expectations phase”.

Trend Number Three: Insights Driven Marketing


This is one of the main trends that digital marketers are making use of, that is using the insights and analytics of their business to improve digital marketing.

Improving the data-driven marketing is the main aim of many businesses and it is one of the desired skills for digital marketers revealed by the Altimeter/ Prophet stage of digital marketing report.

Businesses using this approach are trying to gain the benefits reported by Mckinsey research that suggested that:

Intensive users of customer analytics are 23 times more likely to clearly outperform their competitors in terms of new customer acquisition than non-intensive users, and nine times more likely to surpass them in customer loyalty.

Trend Number Four: Marketing Technology

Today, Marketing Technology(in short Martech), provides a wide range of software choices to choose from for businesses to improve their digital media, experiences and supporting data. If your business uses the correct blend of Martech then you can edge out your competitors, if not you will be missing out on the insights and data that your competitors are taking advantage of.

The latest 2019 Martech supergraphic from Scott Brinker, a specialist who hosts Martech conferences and has advised on technology for HubSpot, has created this somewhat scary map of all the potential categories and services that companies can use.

To highlight the range of great services available and to simplify the options a little, we designed this essential digital marketing tools infographic to recommend the categories of tools you should consider across the Smart Insights RACE Planning system and highlight the most popular, most capable tools.

How to Make a Compelling LinkedIn Profile

Your LinkedIn Profile is in many cases the most important aspect of your professional presence online and sometimes it acts as professional online resume. You can use LinkedIn to connect with people in your network, and recruiters.

Your profile includes complete details about your job qualifications, employment history, education, skills, and experience. To get the most out of LinkedIn, it's important to make your LinkedIn profile as comprehensive and compelling as possible.

Also, your LinkedIn profile can increase your visibility online and help you build a professional brand that showcases your background to prospective employers. Here are tips to make your LinkedIn profile stand out from the crowd.

Write a Comprehensive and Engaging Profile

Here is the top tips to make your LinkedIn profile more compelling. It's important to be sure that your LinkedIn profile is complete, detailed, interesting and readable. In fact, you should consider your LinkedIn profile your online resume. It should have all the same information that is on your resume and more.

You should add a photo (a headshot) to your LinkedIn profile.

Don't forget to make your profile public - that's how the world can find it. Also, customizing your URL will give you a link that's easy to share on your resume and with employer and connections. If your name is available, use it.

Highlight Your Experience in the Summary

The Summary (About) section of your LinkedIn profile is a great way to highlight what makes you unique and indispensable to your industry.

Don't forget the headline, since it is right at the top of the page when someone views your profile. If applicable, it is appropriate to mention key professional certifications, bilingual skills, or key accomplishments. The more robust your profile, the more you likely you are to get notice. Select an industry, because recruiters often use that field to search.

If you're unemployed, there are several strategies you can use to present your current employment circumstances. Carefully consider options before you decide what to include and when you should update your profile.

Use Your Resume to Write the Experience Section

In a nutshell, the Experience section of your LinkedIn profile is your online resume. When formatting your LinkedIn profile, it is important to include employment (current and past), education, and industry. While you might not include every job in your past on a traditional resume, it is appropriate to include your entire work history on LinkedIn.

To quickly create a LinkedIn profile, review your resume and copy/paste the relevant information into your profile. It's essential that your resume matches your profile because prospective employers will check. However, when you get more time, make sure to add as much as possible to your LinkedIn profile. Employers expect your resume to be somewhat condensed and specific to the job you seek. But your LinkedIn Profile should be more vast and complete.

Showcase Your Skills

The Skills & Endorsements section is an important component to your profile. It's a way that recruiters can find you and how your connections can see, at a glance, your core competencies. In fact, your profile is more likely to get viewed if it includes skills. 

Just like you did with the Experience section, you can use your resume to get started with a list of skills to include. Focus on the skills that highlight your strongest assets and are most relevant to your career goals. 

Another approach is to read your past job descriptions, or the job descriptions of jobs you seek. Include any key words you find that are relevant to your skills and experience. 

Take the Time to Request Recommendations

Take time to request LinkedIn recommendations. Recommendations from people you have worked with carry a lot of weight. To a potential employer, a LinkedIn recommendation is like a reference in advance.

One way to get recommendations is to give them. When you recommend a LinkedIn member, you are attesting to their qualifications, and people love being recommended. They will most likely reciprocate if you take the time to recommend them. Another way to get recommendations is to request them from your former bosses (as long as you still have a decent relationship with them), mentors, and/or college professors.

On a "what not to do on LinkedIn" note, don't ask people you don't know for references. That's not how to ask for a recommendation, even if you do know the person. 

Include Your Accomplishments

Use the Accomplishments section of LinkedIn to highlight projects you've worked on, publications you have contributed to, languages you know, and other credentials you have earned.

Include Volunteer Experience and Causes

A LinkedIn survey reports that volunteer experience can give job candidates an edge with hiring managers. 41% of the professionals surveyed stated that when they are evaluating candidates, they consider volunteer work equally as valuable as paid work experience. 20% of the hiring managers surveyed have made a hiring decision based on a candidate's volunteer work experience. To add the Volunteer Experience and Causes field to your LinkedIn Profile:

• After logging in, click "Profile" at the top of LinkedIn.
• Click the "Add Sections" button.
• Select "Volunteer Experience."
• Click the plus button and then fill out the applicable fields.

Why Instagram is an inevitable platform for Business

Since its inception, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products. If you have not jumped on the Instagram bandwagon yet, you may be doing your business a great disservice.

More people are using Instagram.

According to the folks at Instagram, their social media presence currently brings with it over 800 million active users. Of those millions of people, over 500 million are on the platform on a daily basis, with 80 percent of them being outside of the United States, 34 percent of them being millennial and 38 percent checking the site multiple times each day. With that many available eyeballs, there is no limit to the success a business can reach with a dedicated Instagram strategy.

Any size of business can thrive.

With all of those users to choose from, the sky is the limit to what a business can achieve. That goes for large, well-known companies as well as smaller mom and pop shops and one-man operations.

Of course, even for the best-known companies, success will not come overnight, but if a marketing team wants to get their organization on the map, they can do so by keeping an active presence and maintaining a routine of at least one post per day. This is how both household names like Coca-Cola and Adidas as well as a slew of small businesses have effectively used Instagram to thrive.

Businesses can make money directly from Instagram.

Instagram has evolved over the years, and now there is a greater emphasis on making money through product placement.

Stories make your business relatable.

Instagram is a great way to show potential customers that you are more than just a faceless corporation. This can be done through many of the app's features, but you can really make an impression with live posts and stories.

The best way to use live stories is to show behind-the-scenes insights into your company and the people who work there. Some examples are videos that show how products are made, videos of office employees interacting with each other, and live Q&A sessions between you and your audience.

Instagram live posts are also an excellent way to build rapport, trust and credibility with followers, as well as showing that there's a human side to your business. If consumers see you as more than an entity looking to take their money, then they may be more trusting of your brand.

 You can partner with influencers.

When it comes to social media, you have your regular viewers, and then you have influencers. For those not in the know, influencers are online celebrities who will often promote a brand or product and take it into the mainstream.

A dependable influencer can bring your company’s sales to a whole other level through increased return on investment and access to demographics that you wouldn't normally reach. If you use a well-known influencer, then they can spread word of your company or product to millions of followers with just a few posts.

Hashtags can increase your visibility.

As a new business on the block, you may be intimidated by the competition, but with the proper use of hashtags, you can separate your company from the herd.

You can effectively engage with customers.

What is better than having customers know you exist? How about the opportunity to engage with them on a daily basis? The fact is that people like to make their opinions known, especially if they like something, and Instagram is a platform for users to like, comment on and share their favorite posts. The more likes and comments you get, the more visible your company becomes. You can get more likes by taking high-quality photos, using local hashtags and partnering with other brands.

You can keep an eye on competitors.

Your company can use Instagram to keep an eye on your competitors and see how they interact with their followers. Watch carefully to find out how often they post, what they are posting and how they engage with their followers. You can use the information you gather to better define your own personal strategy.

It offers many ways to get creative.

A great benefit of the photo-sharing app is the creativity it provides. On Instagram, your marketing team can go wild coming up with new ways to draw attention and add followers and new customers.

Youtube Improved Analytics For Live Stream, Updates For Creators and More..

Youtube announced several updated for creators which involve improved analytics for live streams, in its latest video of creators insider channels.

For the first time, youtube allows a breakdown of its visitors in its Livestream in addition to its regular uploads.

Also, they have introduced some experimental smart replied features and news about channel memberships.

Here are some details about the important updates for creators.

Live Stream Breakdowns in YouTube Analytics:

Improvements are rolling out to Youtube studio with respect to analytics on live streams.

In the past creators weren't able to differentiate between the analytics between the Livestream and that from an on-demand replay.

That means creators couldn't make out the number of views that's being generated from a premiere/Livestream, and how many views came from a traditional upload.

To fix this problem, Youtube has added a new breakdown to the Youtube Analytics advanced mode known as "publish format".

The new publish format allows creators to see user activity in a chart that breaks downs the data by:

• Live: Total number of views received during a live stream.
• Premiere: Total number of views received during the scheduled premiere of a video.
• Upload: Total number of views received by videos uploaded in a traditional manner.

The breakdown between live and on-demand viewing is a first for YouTube creators.

For the first time, creators can now determine how many views were received from a live stream versus a replay afterward.

Other Updates To Youtube:

Expansion of Smart Replies:

Smart replies are a new feature introduced experimentally in Youtube. They have suggested replies for a comment in Youtube that means Youtube creators will now get action to set of suggested replies for a comment, which is customizable that is we can change the suggested comment accordingly based on our interest before posting it.

Comments that are generated as smart replies are based on the most common replies from YouTube creators across the platform.

YouTube is expanding this experiment to more creators. If you now have access to it you will see it in YouTube studio in the comment section.

Removal of Channel Bulletins:

Youtube will be deprecating the channel bulletin features which features the channel activity feed on the home page. It is deprecated as it is seldom used.

However, Youtube creators can save and export previous channel bulletins until May 18, 2020.

Youtube Membership:

Youtube began rolling out channel memberships recently, it is similar to Patreon-like subscription service.

Youtube memberships allow fans to pay a recurring fee to a channel in exchange for exclusive perks.

Like Patreon, the types of perks vary from channel to channel.

Perks have to be reviewed by Youtube's review team but in the rise of the Coronavirus pandemic the reviews are slow and so it’s pausing the expansion of memberships to more countries and more channels for the time being.

Channels that have access to the membership feature, but have not had their perks reviewed, might not be able to utilize the membership feature until YouTube’s review capacity has returned to normal.

Suggested Topics On The Homepage - Happy News to iOS and Desktop Users:

Youtube has rolled out the suggested topics feature for android in June 2019, and it has helped many users in getting their interesting videos on their homepage and allows more control over video recommendations.

Now, suggested topics are rolling out to users on iOS and desktop as well.

Source: Search Engine Journal

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