Top 10 Digital Marketing Trends For 2020

The marketing field has evolved from traditional marketing to digital marketing and it has come in a long way. The trends for digital marketing is changing every year and likewise this year in 2020 we have some new trends for digital marketing and in order for a business to thrive in the competition we need to be updated with the latest trends or we will just fall behind in the competition.

If you are not updated with the latest trends then you are limiting your brand in terms of reach and repetition. So in order for you to keep up with the competition, I have compiled a list of some top digital marketing trends in 2020.

In 2020 some new trends have been introduced alongside the current trends in digital marketing which includes the following:

Chatbots: Personal assistance without the personnel, the already evolving chatbots saw some improvements in technology, in 2020 making it more intelligent and convincing.

Voice Searches: The voice search has come a long way with voice assistants like Alexa, Siri, and Google assistant are evolving to an extent that optimizing a website for voice keywords has become mandatory.

Video Marketing: As video hosting has become super simple nowadays creating a video, optimizing it and uploading it a cakewalk for most to build for instance through vlogging.

With these existing trends in mind lets see some new trends for digital marketing in 2020:

Shoppable Posts (Social Commerce):

For a long time, it has been an issue of getting a customer from social media to the respective online stores but now social media has developed so much that one can buy a product directly from a social media post or ads without directing to another store and shopping has become hassle-free on social media. Though these shoppable posts are not new it has seen a major leap since the introduction of Instagram Check Outs in 2019.

According to studies at least 54% of people research products on social media. If you have a Shopify store it is as easy as linking an Instagram account or installing a plugin and shopping is just simplified.

Direct Messaging:

Direct messaging is another new trend for digital marketing in 2020, direct conversations are always a better method to delight our customers and build customer relationship, now we have lot of platforms for direct messaging our customers which helps in streamlining our customer services, sales and it is becoming one of the hottest trends in digital marketing in 2020.

Through messaging apps like Whatsapp, Viber, and Facebook Messenger and through private messaging apps like twitter and Instagram, brands are building stronger relations with their customers.

Micro-Influencers:

Influencer marketing is a trend in a digital marketing for a long time and has been very effective, but just sending some free samples to top influencers and waiting for them to review it will take a long time and there includes pricing lists and payment tables so competing with the global enterprisers for top tier influencers is a bit hard and it includes a lot of costs.

So there come micro-influencers who are medium-sized influencers with narrow niches - popular enough to be influential, still in touch with their followers and not overloaded with sponsorship offers.

Micro-influencers have better engagement than other popular influencers because they have fewer followers they can dedicate more time to each one. Moreover, it's easy to specialize in niches using micro-influencers as they are themselves niches.

Categorized as an account with around 30,000 followers, micro-influencers had 60% more engagement while being 6.7 x times more effective than influencers with more followers.

Polished and Interactive Emails:

ROI of email marketing as of now is around 3200% but the numbers are slowing and stagnating, that doesn't mean email marketing is not effective in 2020, but the new trend has shown that a polished email is still driving more results, that is in the sense that an attractive email will just not impress but drive more conversions. Readers are more likely to click stylized buttons than when they are just plain text links. Considering ROI its work making the emails more beautiful.

Sentiment Analysis:

Sentiment analysis or social listening is the practice of analyzing the reactions of users and customers to a product, or services usually on social media or some other places online. It is done through machine learning and data analytics, this is not a new trend in digital marketing, but advancements in technologies and natural language processing have enhanced the feature and allow more intent-based targeting.

Sentiment Analysis tools like Critical Mention, Repustate, or Lexalytics reveal what people really think about ur brand. You can then use that data to fine-tune not just your products, but also your strategies for sales, marketing, and content.

Alternative and niche social media channels:

Although Facebook is a major social media channel and will be for 2020 and beyond, it has started to see a decline and so is twitter so alternative social media channels are coming into the field. In particular Snapchat, Pinterest, medium, and Reddit are becoming new favorites for marketers lately.

Programmatic Advertising:

Just like sentiment analysis, let bots do everything, AI and machine learning algorithms are programmed to optimize online ad campaigns. Ad placement, media buying, performance tracking, and customer tracking can all be handled by software. Not all do the results tend to be better, but you can save a lot of time for other important tasks. Its automation at its best.

Software like Adobe Marketing Cloud or Smarty Ads navigates the landscape of online advertising for you.

Optimizing for Featured Content:

Google's algorithm is ever-changing and each change can affect our ranking and we need to optimize our website for featured snippets. As search engines evolve and become smarter, marketers need to adjust. When creating digital marketing content we need to optimize each piece of content for featured snippets using clear and well-structured content.

Vlogging:

Vlogging is rising as the new trend in digital marketing, as opposed to branded vlogs, vloggers provide a more personal and direct interaction obviously a great boon to marketers trying to forge stronger relationships with their customers.


Talking to Gen Z on their own terms:

Generation Z is the latest consumer group in 2020, they make up to 40% of all consumers in 2020. Those born after the turn of the century has turned up 18 and entering the workforce en masse.

If Gen Z is one of your top markets here is the quick list of their general values to keep in:

Authenticity: Gen Z is very sensitive to authenticity and they hate over promotional approaches and opt for transparency instead.

Privacy: Concern for privacy ranks higher among the Gen Z, so respecting their data will earn you more.

Diversity: The latest generation loves the diversity reflected in the videos and images they see online.

Sense of Humour: Gen Z humor sense has been absurd and if u don't know to create absurdness better to hire someone.

These are the top 10 digital marketing trends that I feel are relevant in 2020.