Digital marketing is always on the rise and we are in 2020, and the digital marketing trends have grown so much that the choice available are innumerable. So, in this article, i will be mentioning about the four essential digital marketing trends or latest marketing techniques that a digital marketer can use.
Trend Number One: Lifecycle marketing
Although it's often said that the funnel is dead since consumers follow a non-linear journey in ending up at the conversions, whatever be the product or service, but regardless of the product or service we need to follow the funnel that is the primary focus should be on growing awareness, followed by nurturing the leads and prospects.
This focus is shown by the latest Altimeter / Prophet State of Digital Marketing Report, which shows a primary focus on increasing awareness.
A more practical way of integrating online marketing into marketing is to consider communications from a customer's point of view through the customer journey. This is often called lifecycle marketing, which is to use online and offline media across the customer's life cycle.
Trend Number Two: Conversational marketing
This is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing. conversational interfaces and messaging.
Conversational marketing was highlighted as a key innovation in the latest Garner hype cycle together with Artificial intelligence which fuels it.
Many of the technologies mentions below are not coming to the mainstream in the next 5 to 10 years, but the three most significant for marketers to consider are personification, real-time and conversational marketing.
Gartner explains:
“Conversational marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale. This category is near the Peak of Inflated Expectations phase”.
Trend Number Three: Insights Driven Marketing
This is one of the main trends that digital marketers are making use of, that is using the insights and analytics of their business to improve digital marketing.
Improving the data-driven marketing is the main aim of many businesses and it is one of the desired skills for digital marketers revealed by the Altimeter/ Prophet stage of digital marketing report.
Businesses using this approach are trying to gain the benefits reported by Mckinsey research that suggested that:
Intensive users of customer analytics are 23 times more likely to clearly outperform their competitors in terms of new customer acquisition than non-intensive users, and nine times more likely to surpass them in customer loyalty.
Trend Number Four: Marketing Technology
Today, Marketing Technology(in short Martech), provides a wide range of software choices to choose from for businesses to improve their digital media, experiences and supporting data. If your business uses the correct blend of Martech then you can edge out your competitors, if not you will be missing out on the insights and data that your competitors are taking advantage of.
The latest 2019 Martech supergraphic from Scott Brinker, a specialist who hosts Martech conferences and has advised on technology for HubSpot, has created this somewhat scary map of all the potential categories and services that companies can use.
To highlight the range of great services available and to simplify the options a little, we designed this essential digital marketing tools infographic to recommend the categories of tools you should consider across the Smart Insights RACE Planning system and highlight the most popular, most capable tools.
Trend Number One: Lifecycle marketing
Although it's often said that the funnel is dead since consumers follow a non-linear journey in ending up at the conversions, whatever be the product or service, but regardless of the product or service we need to follow the funnel that is the primary focus should be on growing awareness, followed by nurturing the leads and prospects.
This focus is shown by the latest Altimeter / Prophet State of Digital Marketing Report, which shows a primary focus on increasing awareness.
A more practical way of integrating online marketing into marketing is to consider communications from a customer's point of view through the customer journey. This is often called lifecycle marketing, which is to use online and offline media across the customer's life cycle.
Trend Number Two: Conversational marketing
This is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing. conversational interfaces and messaging.
Conversational marketing was highlighted as a key innovation in the latest Garner hype cycle together with Artificial intelligence which fuels it.
Many of the technologies mentions below are not coming to the mainstream in the next 5 to 10 years, but the three most significant for marketers to consider are personification, real-time and conversational marketing.
Gartner explains:
“Conversational marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale. This category is near the Peak of Inflated Expectations phase”.
Trend Number Three: Insights Driven Marketing
This is one of the main trends that digital marketers are making use of, that is using the insights and analytics of their business to improve digital marketing.
Improving the data-driven marketing is the main aim of many businesses and it is one of the desired skills for digital marketers revealed by the Altimeter/ Prophet stage of digital marketing report.
Businesses using this approach are trying to gain the benefits reported by Mckinsey research that suggested that:
Intensive users of customer analytics are 23 times more likely to clearly outperform their competitors in terms of new customer acquisition than non-intensive users, and nine times more likely to surpass them in customer loyalty.
Trend Number Four: Marketing Technology
Today, Marketing Technology(in short Martech), provides a wide range of software choices to choose from for businesses to improve their digital media, experiences and supporting data. If your business uses the correct blend of Martech then you can edge out your competitors, if not you will be missing out on the insights and data that your competitors are taking advantage of.
The latest 2019 Martech supergraphic from Scott Brinker, a specialist who hosts Martech conferences and has advised on technology for HubSpot, has created this somewhat scary map of all the potential categories and services that companies can use.
To highlight the range of great services available and to simplify the options a little, we designed this essential digital marketing tools infographic to recommend the categories of tools you should consider across the Smart Insights RACE Planning system and highlight the most popular, most capable tools.
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