If you have managed a website for a while, or are
up to date with B2B marketing trends, you are probably already using
Google Analytics. You probably analyze what the traffic for the day is and
compare it to previous results.
Nevertheless, there are many more ways to use
Google Analytics and most of them can create extensive value and improve your
business immensely.
We will walk through 10 ways Google Analytics can
help your business.
1. Understand what kind of first impression
you make
Google Analytics lets you see how many people
visited your website but eventually bounced which means that they didn't find
what they were looking for. This tool will show you which pages are
experiencing a high bounce rate and which ones are exceeding expectations.
This gives you an opportunity to change a few
things – mobile optimization, design, content length and usefulness - to make
more conversions and earn returning customers.
For example, your content may not be interesting
enough and you may have to check online writing guides like State of
Writing to make it perfect.
2. Figure out where your users are coming from
Geographical location is really important in doing
business and that is exactly the information Google Analytics provides you
with. Knowing the location of your users helps you design specific marketing
campaigns and set goals for that area.
3. See where you rank in search engines
You may already know the basics of SEO and how to
use keywords to get higher up on the search engine rankings.
However, you can always get higher – from page two
to page one, for instance. Use other elements of SEO if you have noticed that a
certain keyword has driven a lot of traffic to your website and do your best to
get on page one.
4. Set your goals
So many people who have their GA account, don't
have their goals set up. This is mostly because they feel like it will not help
their cause and that it's just another feature. Although it is commonly
overlooked, it is a very useful feature, the one that could improve your GA
experience and eventually improve your business immensely.
5. Use it for segmentation
Segmenting your market is a lot easier when you
have a powerful ally like GA. By using its Advanced Segments, you can easily
learn a lot of things about your users and determine how and which ones to
target appropriately.
Drive more value and personalization to your
campaigns by using your traffic's data to create specific campaigns for each of
your segments.
6. Learn about keywords
In order to attract and retain traffic, you need to
be visible on Google search engines, and you usually have to be high on the
rankings to gain attention that you want and need. Relevant keywords and search
terms embedded in your URLs help you get where you want to be.
This is where GA can help you. It can show you
which keywords attract the most visitors. It gives you a straight breakdown of
which queries are bringing users to your website and to which pages exactly.
Use specific keywords to get the best results.
7. Study your competition
GA allows you to have some insight into your
competitor's traffic. You can utilize this for your benefit, to see and compare
how many visitors you are gaining versus how many visitors they have.
Then you can proceed to check out what they are
doing differently from you and adapt your site to be more like theirs in terms
of useful content, design etc.
8. Make a decision on which social media to target
Social media advertising campaigns cost a lot of
money and you need to be sure that you find a specific platform where most of
your users gather and engage. This way you won't spend excessive money where
it's not useful.
Use GA to figure out where your users are
congregating and direct your efforts towards that platform.
9. Learn how compatible you are with your users
GA offers a lot of useful information among which
is what browser your customers are using and what kind of computer they are
viewing your content on as well.
For example, your content may not be compatible
with FireFox but that may be what your users like to use. This is why you need
to check out this segment of GA and make sure that you change everything
necessary in order to stay compatible with your users.
Another example is that your users may be using old
computer screens and your website is designed for new, flat screens. This is
another improvement you can make to keep up with your customers.
10. Determine what to offer next
After seeing all of this information on GA and
understanding what makes your visitors tick, you can use that information to
offer new and interesting things. Products, services, content – all brand new
and designed specifically for your users based on the data you have gathered.
Test each new element and see how it does – to help
with content you could outsource writers through
a variety of platforms.
Conclusion
Google Analytics is a great tool for any business.
If you know how to use it properly, it can give you a lot of useful information
on how to improve your website, offers and catch up with your competition.
Don't just stare at pretty graphs, learn how to use them to gain advantage and
gain more attention and more conversions.
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