The digital marketing landscape that
comprises of SEO, PPC, content marketing, and social media marketing has been
quite progressive, more so in the last two years, than in the last decade. We
predicted that the world of digital marketing would be dominated by artificial
intelligence, video marketing, augmented reality, social proofing, search, and
customer experience marketing.
1.
Artificial Intelligence and Chatbots: AI
has taken the world by storm. It can analyze search patterns and customer
behavior and profile buyers, making a marketer’s life easier. AI helps
marketers create pertinent content and hyper-personalize it, thus, creating
unique customer journeys. AI-powered solutions can be referred to as the tools
from the future bringing us this extraordinary mix of technologies like Machine
Learning, Natural Language Processing, and Predictive Analysis. Chatbots are
here to stay as well. They help brands improve customer experience even in a
contrived budget. Chatbots can be integrated into an application, a website,
and even a social media platform. They’re quicker than humans in taking
requests and providing any data-related requests. According to Grand View
Research, the global chatbot market is reaching $1.2 billion with 24% annual
growth rate and that 45% of end users prefer using them as a primary mode of
communication in customer service.
2.
Voice Search: According to Canalys, the global market
for voice search devices grew 187% in Q2 of 2018. Apple, Google, Xiaomi,
Amazon, and other manufacturers collectively shipped 16.8 million units in Q1
of 2018. Voice search helps you multi-task and handle several other
high-priority things that you may have on your plate. Siri, Google Home, and
Alexa have already made us dependent on them and see better voice search
technology unravel.
3.
Video Marketing: From being the ‘next big thing’ in
content marketing, video is a norm now. The Social Media trinity (Facebook
& Instagram, Twitter, and LinkedIn) is constantly emphasizing and investing
in improving its video capabilities, primarily, because it’s directly
proportional to higher engagement and customer retention. It leaves little to
imagination and diminishes the grey areas that prospects/customers despise.
Video is, now, a viral marketing method. Animoto’s 2015 Online and Social Video
Marketing Study concluded that 4 times as many consumers would rather watch a
video about a product than read about it. Last year, MarketingProfs found out
that 56% of B2B marketers use YouTube to distribute content.
4.
Programmatic Advertising: Buying and selling online
media using automation and AI is what programmatic advertising is all about. It
encompasses online ads, TV and streaming modules, voice, and video to
digital-out-of-home media. Companies make real-time decisions, using
programmatic advertising, regarding the kind of adverts they wish to deliver to
the customer.
5.
Content Marketing: 2018 was the year of
content and we discovered that it’s the center of the online realm. We already
have the ability to show personalized and localized content that can be
distributed on the basis of IP addresses to our website visitors. Content
Marketing is the quarterback of every digital marketing strategy. According to
HubSpot, compounding blog posts make up 10% of all blog posts and generate 38%
of overall traffic. So, it’s a no-brainer why blog content creation is the
second highest priority for companies. According to DemandGen Report’s 2016 Content
Preferences Survey, 47% of buyers viewed three to five pieces of content before
engaging with a sales rep.
These top 5 digital marketing trends are sure
to give you a competitive edge in the market. The time to create your best
digital marketing strategy is here and now. Now, get strategizing!
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