Digital Marketing Glossary: The Ultimate List of All Digital Marketing Terms

Facebook Profile

A personal Facebook account created by a user by signing up on Facebook is Facebook Profile. Any normal FB profile of your friend, acquaintance or brand is Facebook Profile.

Facebook Business Page

A public web page on Facebook, which is used to represent a brand, business or company and gives users an access to Facebook Ads Manager.

Facebook Ads Manager

A tool that is used for creating, channelizing and managing Facebook ads in the most automated and efficient manner is Facebook Ads Manager

Google Analytics

An Analytics platform created by Google, which is and used for analyzing nearly every aspect of a website’s performance

Google AdWords

Online advertising platform of Google that allows advertisers to reach customers via search and display networks. PPC Ads on Google run via Google AdWords

Google My Business

Google’s platform that businesses can use to provide important business information like Name, address, phone number, website link, hours of operation, and reviews to appear in search results, location searches, map packs, and more

Google Hummingbird

A Google algorithm update that was intended to completely update the way Google interpreted the search queries of users. After this update, search results are directly related to the query typed in search bar

Google Maps

Google provides location and navigation services via Google Maps. With the help of this users can find any location with utmost ease

Google Panda

A Google algorithm update that is used for analyzing the quality of a website’s on-page content and its exact interrelation to queries it was being displayed for

Google Penguin

Google Algorithm update that focuses on analyzing the quality of links pointing to any particular site. It checks the overall quality of the Backlink profile of a site

Google Pigeon

A Google Algorithm update that focuses on offering locally relevant results to searchers. This algorithm plays a significant role in success of local businesses

Google Search Console

Earlier known as Webmaster Tools, Google Search Console that helps webmasters to measure the visibility of a site on search pages and indexability by Google crawler bots

GCLID

Full form is Google Click Identifier that is a small string of numbers and letters, which are used as a unique ID badge for visitors to a website

Gravity Forms

A WordPress plugin that keeps track of all completed form submissions and adds a customizable contact form to a website

HARO

A type of Emails, which are sent three times a day from Monday to Friday for gaining PR and link opportunities. 

Header Code

Certain code is placed in header section to find things like Schema Markup, Adwords Code, Analytics Code, and other tools.

HTML

Set of codes that let web browsers know how to display a webpage. Full form is Hyper Text Markup Language. It includes starting and ending elements for most of the markups.

HTTP

A Protocol used by WWW (World Wide Web) for defining how data is formatted and transmitted on the web. It also guides web browsers and web servers about the actions that they should take for responding to a command. Full form is Hyper Text Transfer Protocol.

HTTPS

Full form is Hypertext Transfer Protocol Secure and it is a secured version of HTTP that means its functioning is similar to HTTP but with better security.

Hreflang Tag

A code in the HTML of a website that lets search engines know about the spoken language used by a web. It is very useful for websites that have versions in multiple languages.

Hyperlink

An HTML code that is used for creating a link from one webpage to another web page. When you click on it, you will be directed to the destined location.

Iframe

An HTML document that you find inside of another HTML document on a website that is used for embedding content from one source onto another.

Impression

Number of times an Ad is shown is called Impression. This is one of the most popular terms of Pay per Click Advertising system.

Inbound Marketing

Activities and strategies used for attracting potential users or customers to a website by educating and building trust about your services, product and/or brand and to have a good web presence.

Index 

Refers to all of the web pages that Google has crawled and stored so that they can be shown to Google searchers. The act of Google copying a web page into its system is Indexing.