Algorithm
A complex
computer program used by search engines to retrieve data and deliver results
for a query. Search engines use a combination of algorithms to
deliver ranked webpages via a results page based on a number of ranking factors
and signals.
Alt Attribute
HTML code
that provides information used by search engines and screen readers (for blind
and visually-impaired people) to understand the contents of an image.
Also
known as: Alt Text
Analytics
The
science of collecting, analyzing, and interpreting data to take future action
based on what has (or hasn’t) worked historically.
Anchor
Text
The
clickable word or words of a link. This text is intended to provide contextual
information to people and search engines about what the web page or website
being linked to is about.
Authority
The
combination of signals search engines use to assess websites and webpages for
the purposes of ranking.
A
publication of content, sorted in chronological order, with the most recent
content appearing at the top. The content reflects personal or corporate
interests, and can be written by an individual or a group of contributors.
Bounce
Rate
The
percentage of website visitors who leave without visiting another page on that
website. Bounce rates range widely depending on industry and niche. Although
bounce rate can indicate potential content or website issues, it is not a
direct ranking factor, according to Google.
Breadcrumb
A
navigational element that helps users easily figure out where they are within a
website.
Canonical
URL
An HTML
code element that specifies a preferred website URL, when multiple URLs have
the same or similar content, to reduce duplicate content.
Click
Bait
Content
that is designed to entice people to click, typically by over promising or being
intentionally misleading in headlines, so publishers can earn advertising
revenue.
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