Here I am going to talk about some hottest digital marketing trends for 2020. Before we discuss the trends the first thing we need is a good landing page that is able to handle incoming traffic with ease so first all we need to have an optimized landing and hope you have created one.
So let's see one by one the hottest digital marketing trends of 2020:
Video Content:
So videos have been also engaging right when compared to a simple post with pics, people always spend more time watching a video that is engaging and informative so creating video content is a great digital marketing strategy.
Videos always improve conversion rates, they are attention-grabbing, helps us to pass for more information and nowadays its very easy to create engaging videos as a lot of free and paid tools or apps are available for video creation so anyone with a little or no knowledge can create a video.
There are two types of videos they are:
Branded videos:
They are mainly used for educational purposes and helps to increase conversion rates.
Live videos:
Live videos are another type of video that generates a lot of engagement as it happens in real-time.A lot of apps allow live video broadcasting that includes the most popular Facebook, Instagram, Linkedin which has a lot of customer engagements and these apps has the feature of simulcasting that means we can broadcast the videos on all these apps simultaneously.
We can use video content for creating webinars, how-to videos, videos explaining your business and promotions.
Facebook Messenger Marketing:
According to surveys, there are about 1.3 billion active Facebook users, and so Facebook messenger marketing is a great trend in digital marketing in 2020.
The benefits of using messenger marketing is that:
How these can benefit your ads is :
Audio Advertising:
Audio advertising is the latest trend in digital marketing, with the rise of music streaming and podcasts services audio advertising has reached another level. Audio services can always build intimate and authentic connections, and we can reach our audience based on their interest as we get an in-depth idea about there preference levels. Spotify one of the popular audio streaming services is such an example, now Spotify has also started audio marketing by introducing the Spotify ad platform, it mainly focuses on small to medium businesses, based on age and gender listing preferences.
Interactive Content:
Another trend in digital marketing is interactive content and it always has been a trend. Creating interactive content helps us to generate more engagement. Creating interactive content is not that difficult, its as simple as Taking a quiz, Taking a poll, or making them participate in a challenge.
For example, take Instagram stories, they are providing a lot of features for interactive content like polling stickers and sliders.
Another way for interactive content is email list building or generating email lists.
Snapchat Ads:
Snapchat, one of the most popular social media platform is into the business, by introducing the Snapchat ads platform, Snapchat ads were always expensive but Snapchat has reduced there ads cost focusing on small and medium-sized businesses. Snapchat ads usually target Millenials and gently crowds. Try to make sure that your Snapchat ads are always original and authentic.
So these are some of the hottest trends for digital marketing trends in 2020, and if u want to implement them make sure you have an optimized landing page that can handle the traffic.
So let's see one by one the hottest digital marketing trends of 2020:
Video Content:
So videos have been also engaging right when compared to a simple post with pics, people always spend more time watching a video that is engaging and informative so creating video content is a great digital marketing strategy.
Videos always improve conversion rates, they are attention-grabbing, helps us to pass for more information and nowadays its very easy to create engaging videos as a lot of free and paid tools or apps are available for video creation so anyone with a little or no knowledge can create a video.
There are two types of videos they are:
Branded videos:
They are mainly used for educational purposes and helps to increase conversion rates.
Live videos:
Live videos are another type of video that generates a lot of engagement as it happens in real-time.A lot of apps allow live video broadcasting that includes the most popular Facebook, Instagram, Linkedin which has a lot of customer engagements and these apps has the feature of simulcasting that means we can broadcast the videos on all these apps simultaneously.
We can use video content for creating webinars, how-to videos, videos explaining your business and promotions.
Facebook Messenger Marketing:
According to surveys, there are about 1.3 billion active Facebook users, and so Facebook messenger marketing is a great trend in digital marketing in 2020.
The benefits of using messenger marketing is that:
- Booking Appointments: Booking appointments is now much easier with Facebook messenger bots.
- Lead Generation: We can use chatbots to generate business leads.
- We can get Feedbacks and Reviews within conversations.
- It also helps in delivering quality content.
How these can benefit your ads is :
- They can help grow your sales.
- It helps in trust-building
- Chatbots help you in automating your business activity.
- It also automates your lead generation process.
Audio Advertising:
Audio advertising is the latest trend in digital marketing, with the rise of music streaming and podcasts services audio advertising has reached another level. Audio services can always build intimate and authentic connections, and we can reach our audience based on their interest as we get an in-depth idea about there preference levels. Spotify one of the popular audio streaming services is such an example, now Spotify has also started audio marketing by introducing the Spotify ad platform, it mainly focuses on small to medium businesses, based on age and gender listing preferences.
Interactive Content:
Another trend in digital marketing is interactive content and it always has been a trend. Creating interactive content helps us to generate more engagement. Creating interactive content is not that difficult, its as simple as Taking a quiz, Taking a poll, or making them participate in a challenge.
For example, take Instagram stories, they are providing a lot of features for interactive content like polling stickers and sliders.
Another way for interactive content is email list building or generating email lists.
Snapchat Ads:
Snapchat, one of the most popular social media platform is into the business, by introducing the Snapchat ads platform, Snapchat ads were always expensive but Snapchat has reduced there ads cost focusing on small and medium-sized businesses. Snapchat ads usually target Millenials and gently crowds. Try to make sure that your Snapchat ads are always original and authentic.
So these are some of the hottest trends for digital marketing trends in 2020, and if u want to implement them make sure you have an optimized landing page that can handle the traffic.
No comments:
Post a Comment