What is digital
marketing?
Digital marketing is defined
as a marketing approach that primarily relies on the internet to connect with
the target audience through various digital media channels and platforms.
Here
are some general areas that a digital marketing professional will likely touch
on during their training or career:
- Video/audio
production
- YouTube Video Optimization
- Blogging and it's Optimization
- Interactive
technology (such as AI)
- Mobile
marketing
- Search
engine optimization (SEO)
- Search
engine marketing (SEM)
- Social
media
- E-commerce
- Email
marketing
- Marketing
automation
- Content
Management
- Web
development
- Web
design
- Copywriting
and Editing
- Analytics
- Business/marketing strategy
It’s a good idea to think about getting training in at least one or two
specialty areas, unless you’re in management, in which case you’ll probably
need to know quite a bit about them all.
Why choose a career in digital marketing?
Digital
marketing is a career that has plenty of room for techs, creatives, and
business people. There are so many avenues that you can follow; it’s best to
focus on one or two things that you do best, then you can always learn more
from there. If you have a business or communications background, you may want
to consider going into management.
What kind of designation can be taken after Digital Marketing Training?
- SEO Executive
- PPC Executive
- Email Marketing Executive
- Social Media Marketing Executive
- Mobile Marketing Executive
- E-commerce Executive
- Content Marketing Executive
- Affiliate Marketing Executive
- Display Advertising Executive
Join Digital Marketing and Boost your Career.
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