Since its launch in 2005, YouTube has become a
modern media powerhouse, beginning with the development of the first wave of
influencers (YouTubers) and, more recently, with the launch of its music
streaming platform YouTube Music.
Currently, YouTube has more than 30 million daily visitors. Nearly 500 hours of video are
uploaded every minute, with more than 2,400 channels that
reach in excess of 1 million subscribers.
YouTube is a wonderful platform to market your
product or services. It’s an open source platform offered by Google for
uploading and downloading videos. Each and every moment n number of different
kinds of videos are uploaded. In addition to that you can make money out of
your uploaded videos through AdSense programme offered by the Google.
Interacting with others on
YouTube
There are
several ways to interact with other YouTube users.
·
Comments: Comments can be organized by most popular or
newest. Engaging with users who comment on your videos boosts the
video's engagement traffic.
·
Likes: This is a more passive form of interacting with
content. However, if you've chosen to show your likes publicly on your channel,
these videos will appear under the playlists section on your channel.
·
Subscriptions: The best way for users to
stay up to date with your brand's content is to subscribe. Every time a
user uploads a new video, a subscriber receives a push notification. You should
constantly encourage viewers to subscribe to your channel, especially since it
improves your engagement traffic and increases the number of views. Many
popular You Tubers incorporate reminders to subscribe at the beginning and/or end
of their videos.
·
Playlists: Organize relevant content using the site's
playlist feature. If you choose to publicize them, playlists will appear on
your channel's page below your uploaded content. You can also organize other
users' content through a list. For instance, if you're a marketing agency, you
can compile a client's videos into one big list. Otherwise, this is another way
to organize your own content on your channel.
·
Sharing: The site's social widget allows
users to share videos on other social media networks, such as Twitter,
Facebook, Google Plus, Blogger, Reddit, Tumbler, Pinterest and LinkedIn.
·
Messages: You can also share videos and message
privately with friends and contacts.
Advertising on YouTube
There are
a few ways to advertise on YouTube, as users reap the benefits of the
site's free service. Since the site is based on video content, companies are
encouraged to add a call-to-action link directing viewers to their website
following the video.
There are four video ad options,
including TrueView in-stream ads, which play before, during or after other
videos. After five seconds, users can skip the ad. You'll only be charged for
the ad when a viewer watches 30 seconds of the video or interacts with the
video.
There are
also discovery ads, which appear when a user is searching or browsing content
on YouTube or across the web. These clips aren't limited to 30 seconds; they
can be as short or long as you wish. You'll be charged every time someone
clicks on the ad to watch the full video.
Bumper
ads are six seconds or less, and users can't skip these. These ads also appear
before, during or after another video. Outstream ads play only on mobile
devices, showing up on partner websites and within apps. You'll be charged for
these ads based on cost per thousand impressions (vCPM).
Encourage viewers to subscribe. Subscribing
is the best way for your audience to know whenever you've uploaded a video,
created a new playlist and more. It also gives you an estimated figure as to
who will eventually view your video.
Share videos on other social media
platforms. Link back to your videos whenever possible on your
website and other social media networks. However, don't stop at direct
video links. Link back to your channel so your audience can see what it looks
like and have the chance to subscribe.
Use relevant keywords in a video's
title, tags and description. Experiment with different titles and
descriptions. As with other social networking sites, selecting relevant
keywords to increase hits is a common SEO strategy for marketers. It helps
audiences find content that interests them. A quick exercise would be to watch
one of your company's videos from the beginning and then create a list of words
and phrases as you watch. You should also be realistic about which keywords you
use.
Engage with similar content uploaded by
other users. Like and comment on videos uploaded by other
users. Not only might those users stumble upon your videos and channel, but
anyone else who sees that comment or like might as well. Do this with
videos that have a similar topic, interest or theme as yours to attract
new viewers.
Curate playlists. If
any of your videos follow a consistent theme, organize them together.
Perhaps you have a Friday series, meaning you upload a video every
Friday morning. You should compile all those videos into one spot through a
special playlist. These playlists will also appear on your channel's page,
right below your uploaded videos.
Upload content regularly. Especially
if you've developed a decent pool of subscribers, viewers will be counting on
you to create, edit and upload new content. This adds relevancy to your brand.
This also applies to any other website where users can follow and engage with
your content. It's best to add content whenever possible, even if it isn't
as consistent as you'd like.
Use clickable links to reference other
content. At the end of videos, you'll notice many videos reference
previous, relevant or maybe even newer content with a clickable link
inside the video. You can add these while editing your video in the site's
video manager. This feature can also link back to any pages or sites your video
covers.
Work with top content creators to place
products. Popular YouTubers, especially those with frequently trending
content, have hundreds of thousands to millions of subscribers constantly
watching their channel. It could be a great business opportunity to reach
out to them as a potential sponsor. Many YouTube personalities place products
in their videos, which gives a specific brand a larger audience than usual.
Use YouTube stories. YouTube
recently created YouTube stories, which are similar
to Snapchat or Instagram stories. A story is a collection of short videos that
can remain visible for a day or until they're deleted. Google is now
testing Al to swap backgrounds in stories, running a
beta version of it with some content creators.
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