Hottest Digital Marketing Trend For 2020

Here I am going to talk about some hottest digital marketing trends for 2020. Before we discuss the trends the first thing we need is a good landing page that is able to handle incoming traffic with ease so first all we need to have an optimized landing and hope you have created one.

So let's see one by one the hottest digital marketing trends of 2020:

Video Content:

So videos have been also engaging right when compared to a simple post with pics, people always spend more time watching a video that is engaging and informative so creating video content is a great digital marketing strategy.

Videos always improve conversion rates, they are attention-grabbing, helps us to pass for more information and nowadays its very easy to create engaging videos as a lot of free and paid tools or apps are available for video creation so anyone with a little or no knowledge can create a video.

There are two types of videos they are:

Branded videos:

They are mainly used for educational purposes and helps to increase conversion rates.

Live videos:

Live videos are another type of video that generates a lot of engagement as it happens in real-time.A lot of apps allow live video broadcasting that includes the most popular Facebook, Instagram, Linkedin which has a lot of customer engagements and these apps has the feature of simulcasting that means we can broadcast the videos on all these apps simultaneously.

We can use video content for creating webinars, how-to videos, videos explaining your business and promotions.

Facebook Messenger Marketing:

According to surveys, there are about 1.3 billion active Facebook users, and so Facebook messenger marketing is a great trend in digital marketing in 2020.

The benefits of using messenger marketing is that:

• Booking Appointments: Booking appointments is now much easier with Facebook messenger bots.
• Lead Generation: We can use chatbots to generate business leads.
• We can get Feedbacks and Reviews within conversations.
• It also helps in delivering quality content.

How these can benefit your ads is :

• They can help grow your sales.
• It helps in trust-building
• Chatbots help you in automating your business activity.
• It also automates your lead generation process.

Audio Advertising:

Audio advertising is the latest trend in digital marketing, with the rise of music streaming and podcasts services audio advertising has reached another level. Audio services can always build intimate and authentic connections, and we can reach our audience based on their interest as we get an in-depth idea about there preference levels. Spotify one of the popular audio streaming services is such an example, now Spotify has also started audio marketing by introducing the Spotify ad platform, it mainly focuses on small to medium businesses, based on age and gender listing preferences.

Interactive Content:

Another trend in digital marketing is interactive content and it always has been a trend. Creating interactive content helps us to generate more engagement. Creating interactive content is not that difficult, its as simple as Taking a quiz, Taking a poll, or making them participate in a challenge.

For example, take Instagram stories, they are providing a lot of features for interactive content like polling stickers and sliders.

Another way for interactive content is email list building or generating email lists.

Snapchat Ads:

Snapchat, one of the most popular social media platform is into the business, by introducing the Snapchat ads platform, Snapchat ads were always expensive but Snapchat has reduced there ads cost focusing on small and medium-sized businesses. Snapchat ads usually target Millenials and gently crowds. Try to make sure that your Snapchat ads are always original and authentic.

So these are some of the hottest trends for digital marketing trends in 2020, and if u want to implement them make sure you have an optimized landing page that can handle the traffic.

Why One should choose Digital Marketing as Career

 Digital Marketing is an inevitable element in today’s world because it can be used to promote a business irrespective of it’s volume – small, medium or large. It can used to brand a person, product, or a service. The result of Digital Marketing is enormous. 

What is digital marketing?

Digital marketing is defined as a marketing approach that primarily relies on the internet to connect with the target audience through various digital media channels and platforms.

Here are some general areas that a digital marketing professional will likely touch on during their training or career:

• Video/audio production
• YouTube Video Optimization
• Blogging and it's Optimization
• Interactive technology (such as AI)
• Mobile marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media
• E-commerce
• Email marketing
• Marketing automation
• Content Management
• Web development
• Web design
• Copywriting and Editing
• Analytics
• Business/marketing strategy

It’s a good idea to think about getting training in at least one or two specialty areas, unless you’re in management, in which case you’ll probably need to know quite a bit about them all.

Why choose a career in digital marketing?

Digital marketing is a career that has plenty of room for techs, creatives, and business people. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communications background, you may want to consider going into management.

What kind of designation can be taken after Digital Marketing Training?

• SEO Executive
•  PPC Executive 
• Email Marketing Executive 
• Social Media Marketing Executive 
• Mobile Marketing Executive 
• E-commerce Executive 
• Content Marketing Executive 
• Affiliate Marketing Executive 
• Display Advertising Executive

Join Digital Marketing and Boost your Career.

Four Essential Digital Marketing Trends For 2020.

Digital marketing is always on the rise and we are in 2020, and the digital marketing trends have grown so much that the choice available are innumerable. So, in this article, i will be mentioning about the four essential digital marketing trends or latest marketing techniques that a digital marketer can use.

Trend Number One: Lifecycle marketing

Although it's often said that the funnel is dead since consumers follow a non-linear journey in ending up at the conversions, whatever be the product or service, but regardless of the product or service we need to follow the funnel that is the primary focus should be on growing awareness, followed by nurturing the leads and prospects.

This focus is shown by the latest Altimeter / Prophet State of Digital Marketing Report, which shows a primary focus on increasing awareness.

A more practical way of integrating online marketing into marketing is to consider communications from a customer's point of view through the customer journey. This is often called lifecycle marketing, which is to use online and offline media across the customer's life cycle.

Trend Number Two: Conversational marketing

This is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing. conversational interfaces and messaging.

Conversational marketing was highlighted as a key innovation in the latest Garner hype cycle together with Artificial intelligence which fuels it.

Many of the technologies mentions below are not coming to the mainstream in the next 5 to 10 years, but the three most significant for marketers to consider are personification, real-time and conversational marketing.

Gartner explains:

“Conversational marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale. This category is near the Peak of Inflated Expectations phase”.

Trend Number Three: Insights Driven Marketing


This is one of the main trends that digital marketers are making use of, that is using the insights and analytics of their business to improve digital marketing.

Improving the data-driven marketing is the main aim of many businesses and it is one of the desired skills for digital marketers revealed by the Altimeter/ Prophet stage of digital marketing report.

Businesses using this approach are trying to gain the benefits reported by Mckinsey research that suggested that:

Intensive users of customer analytics are 23 times more likely to clearly outperform their competitors in terms of new customer acquisition than non-intensive users, and nine times more likely to surpass them in customer loyalty.

Trend Number Four: Marketing Technology

Today, Marketing Technology(in short Martech), provides a wide range of software choices to choose from for businesses to improve their digital media, experiences and supporting data. If your business uses the correct blend of Martech then you can edge out your competitors, if not you will be missing out on the insights and data that your competitors are taking advantage of.

The latest 2019 Martech supergraphic from Scott Brinker, a specialist who hosts Martech conferences and has advised on technology for HubSpot, has created this somewhat scary map of all the potential categories and services that companies can use.

To highlight the range of great services available and to simplify the options a little, we designed this essential digital marketing tools infographic to recommend the categories of tools you should consider across the Smart Insights RACE Planning system and highlight the most popular, most capable tools.