TOP TEN TRENDS IN DIGITAL MARKETING IN 2020

If you’re out of date with your digital marketing trends, you’re limiting your brand in both reach and repetition. You may be blissfully unaware of new marketing trends, but your target customer and your competitors are not. The digital marketing landscape is constantly changing. To help you stay ahead of the curve, below we outline the 10 best digital marketing trends in 2020.

1.    Chatbots Take Off

Many companies will continue using a chatbot, they’re effective software programs that interact with website visitors and customers. Chatbots communicate naturally with people viewing the site and can answer their questions in real-time.

Chatbots either use verbal interactions or chat windows to help web users find what they’re looking for. Hiring an individual to monitor and communicate with visitors on your website can be expensive, but chatbots save costs by answering common questions on your behalf. And subsequently, customers tend to appreciate the personalized service and getting their questions answered quickly.

2.    Voice-Powered Search Accelerates

As the growth in technology continues to increase rapidly, we will start to see more people using smartphones with voice assistants. Features like Google, Alexa, and Siri are useful in digital marketing.

Voice assistants can search for things, read text loudly, and even voice dictate text messages for you so that you can be hands-free. Voice search is also essential when using it for your business. It’s helping in the growth of a mobile-friendly movement and adding value to local SEO. Voice search also boosts the use of artificial intelligence and prioritizes semantics of searches.

3.    Single Marketing Software Providers Dominate

There’s an enormous number of marketing technology solutions out there. This number is overwhelming, which is why many companies are switching to one software solution that contains all the tools that they need. HubSpot is a perfect example of an all-in-one marketing software solution, as is Marketo, and ActiveCampaign.

Other companies, like MailChimp, who historically only provided email marketing services, are now adding marketing automation capabilities, landing page builders, and ad platform integration. Consolidation among solution providers is accelerating in response to the user’s desire to have all of their marketing tools under one umbrella.

4.    Shoppable posts

Although shoppable posts on social media have been introduced over two years now, 2020 will witness an explosion of these blinking dots, primarily because of easier, out of the box integrations with third party apps and ecommerce marketing tech.

As the number of Facebook, Instagram and Pinterest users are growing and buying impulses are triggered through feeds and stories, ecommerce businesses are realizing the impact social can have on their ecommerce sales with measurable numbers and increased traffic.

Furthermore, interactive ads would minimize bounce rate and reduce the sales funnel as customers are provided with a seamless online shopping experience.

5.    Direct messaging

In a bid to get more personal with customers, brands are taking the conversation to DMs. As a means of streamlining customer service and assisting in sales, direct messaging is becoming one of the hottest digital marketing trends of 2020.

Through messaging apps like WhatsApp and Facebook Messenger, or through private messages on social media like Twitter or Instagram, brands are building stronger connections with their customers. These forums offer the convenience of text with the immediacy of a phone conversation, all in an environment the user is already familiar with from talking with friends.

Brands find DMing customers to be effective for forging relationships, whether addressing complaints, taking sales orders, or even just goofing around. This technique works best when you encourage users to message you by providing your handle or username, and maybe incentivizing them with an exclusive deal or coupon code.

6.    Sentiment analysis

Sentiment analysis, or social listening, is the practice of analyzing the reactions of users and customers to a product or service, typically on social media or other places online. Online reviews and posts aren’t always a black and white “I like/dislike this.”

Maybe a user likes the product on a whole but one particular feature gets in the way. Maybe the product is fine just not what they were expecting.

Sentiment analysis usually involves data-collecting tools and algorithms to scour online responses to your brand and evaluate them. Again, this isn’t a new digital marketing trend, but new technology is making it more popular than ever before. Advances in natural language processing let computers understand the meanings behind what humans say online, including slang and emoji.

Sentiment analysis tools like Critical Mention, Repustate or Lexalytics reveal what people really think about your brand. You can then use that data to fine-tune not just your products, but also your strategies for sales, marketing, social media and content.

7.    Alternative and niche social media channels

Despite optimism over Facebook’s most recent earnings, the continual declines of both user growth and public opinion have shaken confidence in the platform’s dominance. Likewise, Twitter is seeing a similar plateau in growth, leading to a shift in power. To be clear, both Twitter and Facebook will remain useful marketing tools throughout 2020 and beyond. But the exodus has already started.

Alternative social media channels are already seeing new interest and promising growth levels. If you can start developing your presence on these “secondary” sites now, it’s likely to pay off in a few years after they continue to rise. In particular, Snapchat, Pinterest, Medium and Reddit are becoming new favourites for marketers lately.

8.    Programmatic advertising

Just like with sentiment analysis, don’t send a human to do a robot’s job. AI and machine-learning algorithms are designed to make your work easier, and that includes optimizing your online advertising campaigns.

Just like with sentiment analysis, don’t send a human to do a robot’s job. AI and machine-learning algorithms are designed to make your work easier, and that includes optimizing your online advertising campaigns. Handing off these tasks to an automated system can be best for both you and your business.

9.    Smart Bidding in Google Ads

Google Ads has introduced smart bidding which, according to them, uses machine learning to optimize for conversions or conversion value in each and every auction. Smart bidding strategies include target Cost-per-acquisition, target ROAS (return on ad spend), maximize conversions and enhanced CPC. Smart bidding has been introduced as a subset of automated bid strategies.

With smart bidding, not only businesses can have better conversions but also people can get more relevant ads.

10.    Live Video

Video marketing has been one of the biggest trends in the last two years and it’s going to continue in 2020 too. However, this time it’s going to be Live Video. Live videos have already been a trend in social media and it is going to expand further into the web. The possibilities of Live Video, in the form of live webinars, shows, live interactive videos, etc. can offer great leverage for brands, marketers and content creators. 

Live video is great for grabbing the attention of your social audience on Facebook or Instagram. These types of videos are so attractive to viewers because they tap into “FOMO” or fear of missing out. When you’re not sure if a live video is going to contain a tidbit of information that you can’t get anywhere else, or it will mean you’re the first to find out about some new and exciting news, you’re going to want to watch it.

Conclusion

A lot of the stuff mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear, but it is the future. These are trends that will come true, some already are, and you have to adapt for them. Here’s the beautiful part, though. You just read this, and now have a chance to act on the information before your competition. So, make sure you go and do so. I want to see you not only succeed but I want you to beat your competition. And I believe you can, whether you are a big company, or just starting off with very little to no money.

Must Know Digital Marketing Terms

Digital marketing is chock full of jargon and acronyms. Plus, rapid changes in technology cause new terms to show up almost constantly. Even if you’re immersed in the industry, it can be hard to keep up with the latest marketing terms.

1. Impressions

Basically, an “impression” is a set of eyeballs on your ad. In digital marketing terms, this means the number of times a user loads a page with your ad on it. It could also mean the number of people who open an email or see a social media post.

2. CPM

CPM stands for cost per thousand. So, wait, M stands for “thousand” now? M stands for mille, the Latin for 1,000, or you can think of it as the Roman numeral M. This is an advertising model in which you pay a certain amount for every 1,000 impressions.

3. CPC

CPC, on the other hand, is cost per click. With this model, you pay a certain amount for each user who actually clicks on your ad. Which model is cheaper depends on your goals.

4. CTR

Your click through rate (CTR) is the percentage of people who see your ad and click on it. A low click through rate means that your ad may need to be reworked. You calculate it by dividing the number of people who click by the number of people who viewed.

5. Conversion rate

Your conversion rate is the percentage of people who see your ad, then go on to buy your product or take the action you classify as a “conversion.” (This could also be something like filling out a form to request a demo or consultation.)

A high conversion rate is one of the biggest goals of any advertising campaign, and if you have a low conversion rate, it may mean your copy or image needs work.

6. A/B testing

In marketing terms, A/B testing is when you take two potential ads and run them in tandem to see which one gives you the best results.

It’s a key element of any digital marketing campaign, and you should try to change only one part of the ad at a time, such as the photo or CTA (more on that term below). Think about when the eye doctor switches in different lenses to work out what prescription you need.

7. Back link

A back link is any link to your site that originates on another website. These are also called inbound links. Having plenty of quality back links helps your search engine ranking and encourages people to check out your site.

You should avoid having a lot of low quality backlinks, as this can lower your ranking and quality score.

8. Direct traffic

Direct traffic refers to people who went to your website without being referred by a different site. Meaning, they typed in your URL directly or clicked on a bookmark.

An increase in direct traffic may indicate that an offline advertising project such as handing out flyers at a trade show has been a success. The majority of traffic is not

9. CTA

CTA stands for call to action. Everything from your landing page to your ads should have a clear call to action, or a short instruction telling viewers what next action you want them to take. This can also up your CTR.

10. Bounce rate

Bounce rate is the rate at which visitors leave your website after finding their way there. A high bounce rate indicates that a page on your website isn’t as described or isn’t enticing potential customers to stick around or continue to other pages.

The Major Advantages Of Online Training

Online training is the art of knowledge transfer through the internet, from anywhere in the globe to targeted audiences who choose to learn a particular subject. Online training courses are of two kinds – free and paid versions. Professionals who excel in a particular field choose to teach and train students who are willing to take up online classes. Notes in PDFs, Word documents, video tutorials, and assessments are given as a package with the training modules, thereby helping students learn faster and easier. Also, some of the certifications and certificates that can be provided, to award candidates for their understanding capabilities, are highly valued by various organizations. Some companies offer training options before employees are made permanent in their jobs. This training does not end before the job begins: It rather continues through online courses by brushing up concepts and new technologies. Here are a few advantages of online training that showcase how it helps improve an employee's professional life:

1. Flexibility

Technology demands newer updates and faster systems all the time. This can only be achieved with constant training and learning. Working a 9-5 job and pursuing courses may seem tiring if you have to go to a training centre before or after work. Sometimes going to the training centre may rob your weekends and eat up your free time. Online training courses can be taken anytime, anywhere. The only requirement would be an internet connection. Making time during your coffee breaks at work, sitting on your couch and taking online courses instead of watching television, and listening to audio/video files while travelling to and from work are some of the ways online training courses can be taken up. This ensures flexibility in terms of time and effort.

2. Mobility

A place that has internet connection is a place to take advantage of. Online training and e-Learning would require a traditional registration process, followed by a user log in page, but now, since browsers are available on phones, tablets, and laptops, online courses are not only restricted to desktops; courses are configured to all types of devices. Thinking of taking a course while travelling? E-Learning is now in your pockets!

3. Easy On the Pockets

With all these physical copies of books, notes, and professors to handle courses, traditional software training courses demand a very high price for certifications and course completion. In comparison to this, eBooks and notes are permanently saved in your hard drive when it comes to online training. Certifications are provided online, in printable format, with course completion recognition that can be shared on job-posting websites, social media, and more. Reference videos, course materials, and examination scores are saved and can be viewed multiple times, with no limit. Online courses are extremely cost-effective and can be utilized efficiently.

4. Online Support

Professional educators and e-Learning customer support are always looking to help and motivate students. Online course trainers can be emailed and interacted with, when students have any questions, and chat support is almost always available on online learning portals.

5. Progress Report

Online assessments test the ability to understand topics without the pressure of taking an actual exam. Some assessments can also be retaken and reconsidered if students are not satisfied with their scores. Properly justified and marked, online assessments bring about a fair scoring system that helps online students evaluate their understanding of a given subject.

6. Easy Accessibility

In a fast moving world, almost everything is readily accessible. Downloadable online notes, online support, online interaction, training videos that can be replayed, and assessments/quizzes that can be taken anytime during the course help professionals learn better and faster. The easier courses are to be reached, the easier it is for professionals to reach their goals.

Conclusion

Some people prefer face-to-face training, while others may prefer online training. Online training is no doubt a huge cost saver for organizations and individuals, as only certification courses come with a high price tag compared to free online courses. Utilizing the internet for improving your skills is the ultimate way to climb up the success ladder, as the best investment that you can make is investing in yourself.

Hottest Digital Marketing Trend For 2020

Here I am going to talk about some hottest digital marketing trends for 2020. Before we discuss the trends the first thing we need is a good landing page that is able to handle incoming traffic with ease so first all we need to have an optimized landing and hope you have created one.

So let's see one by one the hottest digital marketing trends of 2020:

Video Content:

So videos have been also engaging right when compared to a simple post with pics, people always spend more time watching a video that is engaging and informative so creating video content is a great digital marketing strategy.

Videos always improve conversion rates, they are attention-grabbing, helps us to pass for more information and nowadays its very easy to create engaging videos as a lot of free and paid tools or apps are available for video creation so anyone with a little or no knowledge can create a video.

There are two types of videos they are:

Branded videos:

They are mainly used for educational purposes and helps to increase conversion rates.

Live videos:

Live videos are another type of video that generates a lot of engagement as it happens in real-time.A lot of apps allow live video broadcasting that includes the most popular Facebook, Instagram, Linkedin which has a lot of customer engagements and these apps has the feature of simulcasting that means we can broadcast the videos on all these apps simultaneously.

We can use video content for creating webinars, how-to videos, videos explaining your business and promotions.

Facebook Messenger Marketing:

According to surveys, there are about 1.3 billion active Facebook users, and so Facebook messenger marketing is a great trend in digital marketing in 2020.

The benefits of using messenger marketing is that:

• Booking Appointments: Booking appointments is now much easier with Facebook messenger bots.
• Lead Generation: We can use chatbots to generate business leads.
• We can get Feedbacks and Reviews within conversations.
• It also helps in delivering quality content.

How these can benefit your ads is :

• They can help grow your sales.
• It helps in trust-building
• Chatbots help you in automating your business activity.
• It also automates your lead generation process.

Audio Advertising:

Audio advertising is the latest trend in digital marketing, with the rise of music streaming and podcasts services audio advertising has reached another level. Audio services can always build intimate and authentic connections, and we can reach our audience based on their interest as we get an in-depth idea about there preference levels. Spotify one of the popular audio streaming services is such an example, now Spotify has also started audio marketing by introducing the Spotify ad platform, it mainly focuses on small to medium businesses, based on age and gender listing preferences.

Interactive Content:

Another trend in digital marketing is interactive content and it always has been a trend. Creating interactive content helps us to generate more engagement. Creating interactive content is not that difficult, its as simple as Taking a quiz, Taking a poll, or making them participate in a challenge.

For example, take Instagram stories, they are providing a lot of features for interactive content like polling stickers and sliders.

Another way for interactive content is email list building or generating email lists.

Snapchat Ads:

Snapchat, one of the most popular social media platform is into the business, by introducing the Snapchat ads platform, Snapchat ads were always expensive but Snapchat has reduced there ads cost focusing on small and medium-sized businesses. Snapchat ads usually target Millenials and gently crowds. Try to make sure that your Snapchat ads are always original and authentic.

So these are some of the hottest trends for digital marketing trends in 2020, and if u want to implement them make sure you have an optimized landing page that can handle the traffic.

Content Marketing for Lead Generation

In the upcoming DigiLead2017 seminar will be covering the importance of Digital Marketing. And given below a small but important step to improve your content in website and various social platforms for increasing prospective lead.

Lead Generation Strategies

There is a need across the industry to better meet the needs of target markets. This is where Inbound marketing comes in, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned.

The first step is to create a compelling content, and the second is to use that content to convert visitors into leads. Of course, this is easier said than done.

It All Starts with Content

Your content is your stones. Compelling content plays a huge role in generating leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Marketers reported that demand for content creation increased by 70.94% and has continued doing so. Creating compelling content is your key to establishing yourself as the go-to, educational leader in your industry.

Content Effectiveness

Not surprisingly, rich, innovative, visual media such as video and infographic, newsletter, blogs and podcast came out as being the most effective content marketing output.

Content Marketing-Challenges

1.     How do we measure its effectiveness?

2.     How do we stand out among the competition?

3.     How do we nurture the right skills?

Conclusion

A key step in to convince business leaders to free up the time and resources needed to set and implement a clear strategy, with measurement and review processes in place, to achieve the return on investment they demand.