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Showing posts with label Content Management. Show all posts
Showing posts with label Content Management. Show all posts

Thursday, 26 March 2020

Youtube Improved Analytics For Live Stream, Updates For Creators and More..




Youtube announced several updated for creators which involve improved analytics for live streams, in its latest video of creators insider channels.

For the first time, youtube allows a breakdown of its visitors in its Livestream in addition to its regular uploads.

Also, they have introduced some experimental smart replied features and news about channel memberships.

Here are some details about the important updates for creators.

Live Stream Breakdowns in YouTube Analytics:

Improvements are rolling out to Youtube studio with respect to analytics on live streams.

In the past creators weren't able to differentiate between the analytics between the Livestream and that from an on-demand replay.

That means creators couldn't make out the number of views that's being generated from a premiere/Livestream, and how many views came from a traditional upload.

To fix this problem, Youtube has added a new breakdown to the Youtube Analytics advanced mode known as "publish format".



The new publish format allows creators to see user activity in a chart that breaks downs the data by:


  • Live: Total number of views received during a live stream.
  • Premiere: Total number of views received during the scheduled premiere of a video.
  • Upload: Total number of views received by videos uploaded in a traditional manner.

The breakdown between live and on-demand viewing is a first for YouTube creators.

For the first time, creators can now determine how many views were received from a live stream versus a replay afterward.

Other Updates To Youtube:

Expansion of Smart Replies:

Smart replies are a new feature introduced experimentally in Youtube. They have suggested replies for a comment in Youtube that means Youtube creators will now get action to set of suggested replies for a comment, which is customizable that is we can change the suggested comment accordingly based on our interest before posting it.



Comments that are generated as smart replies are based on the most common replies from YouTube creators across the platform.

YouTube is expanding this experiment to more creators. If you now have access to it you will see it in YouTube studio in the comment section.

Removal of Channel Bulletins:

Youtube will be deprecating the channel bulletin features which features the channel activity feed on the home page. It is deprecated as it is seldom used.


However, Youtube creators can save and export previous channel bulletins until May 18, 2020.

Youtube Membership:

Youtube began rolling out channel memberships recently, it is similar to Patreon-like subscription service.

Youtube memberships allow fans to pay a recurring fee to a channel in exchange for exclusive perks.

Like Patreon, the types of perks vary from channel to channel.

Perks have to be reviewed by Youtube's review team but in the rise of the Coronavirus pandemic the reviews are slow and so it’s pausing the expansion of memberships to more countries and more channels for the time being.

Channels that have access to the membership feature, but have not had their perks reviewed, might not be able to utilize the membership feature until YouTube’s review capacity has returned to normal.

Suggested Topics On The Homepage - Happy News to iOS and Desktop Users:



Youtube has rolled out the suggested topics feature for android in June 2019, and it has helped many users in getting their interesting videos on their homepage and allows more control over video recommendations.

Now, suggested topics are rolling out to users on iOS and desktop as well.

Source: Search Engine Journal

For More Blogs Visit: blog.cearsleg.com

Friday, 3 February 2017

Content Marketing for Lead Generation

content marketing


In the upcoming DigiLead2017 seminar will be covering the importance of Digital Marketing. And given below a small but important step to improve your content in website and various social platforms for increasing prospective lead.

Lead Generation Strategies

There is a need across the industry to better meet the needs of target markets. This is where Inbound marketing comes in, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned.
The first step is to create a compelling content, and the second is to use that content to convert visitors into leads. Of course, this is easier said than done.

It All Starts with Content
Your content is your stones. Compelling content plays a huge role in generating leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Marketers reported that demand for content creation increased by 70.94% and has continued doing so. Creating compelling content is your key to establishing yourself as the go-to, educational leader in your industry.

Content Effectiveness
Not surprisingly, rich, innovative, visual media such as video and infographic, newsletter, blogs and podcast came out as being the most effective content marketing output.

Content Marketing-Challenges
1.     How do we measure its effectiveness?
2.     How do we stand out among the competition?
3.     How do we nurture the right skills?

Conclusion
A key step in to convince business leaders to free up the time and resources needed to set and implement a clear strategy, with measurement and review processes in place, to achieve the return on investment they demand.