When visitors to a website leave the
site immediately without clicking or making any interaction then the percentage
is Bounce Rate
Bread Crumbs
A navigation link at the top of a
web page that tells the visitor about the page they are on a website e.g. Home
> Services > Specific Service
Business Manager
A Facebook platform that lets marketers
manage several pages and ad accounts. This management is also done from one
central location
Campaign
Different advertising messages that are
used to promote a theme, product or service on different search and display
network advertising platforms such as Google, Bing, Email, Social Media, or
other platforms on the web
Canonical (rel=canonical)
A piece of code that you add to the
HTML head of a webpage, so Google can understand that a piece of content on
that page is original or duplicate. It is very important to avoid duplicate
content issues on a website
Click-Through-Rate
A metric that shows how often visitors
click on an ad or a link after seeing it and you can calculate it by dividing
the number of clicks on the ad with the number of impressions
Code
A language such as HTML, CSS, JS, and
PHP that is used for building a website. Developers build a website by using
Codes. Instructions that make up a computer program is referred as code.
Contact Form
A section on a website that has some
fields and visitors need to fill those fields to contact the website owner is
Contact Form
Content
An online media that can be read,
interacted, watched and shared. Commonly, written material is referred as
Content but it can also include videos and images
CPA (Cost per Acquisition)
A metric in paid advertising that tells
about the amount of money, which is spent on acquiring a new lead or a
customer. You can calculate it by dividing the total spend by the number
of conversions, for specific period of time
CPC (Cost per Click)
The cost that an advertiser pays for a
click on a Paid ad is CPC. Each keyword in AdWords has an estimated clikc cost
that varies as per the bidding for that keyword proceeds
CPM
It is “Cost per Thousand”, as in Roman
numeral M represents 1,000. An advertiser pays CPM for getting 1,000
impressions on their ad
Crawler
Crawler scans websites to find new
content and also for evaluating the quality of Web Pages suggests Digital
Marketing Glossary PDF
CRO (Conversion Rate Optimization)
A Digital Marketing Component that is
responsible for optimizing the conversion rate of web pages to achieve the goal
of a campaign
CTA (Call to Action)
Very common term of Digital Marketing
Glossary that can be defined as an element on a web page that is used for
pushing visitors towards any specific action or conversion
CTR (Click through Rate)
The ratio that tells how many times an
advertisement is clicked on, compared to how many times it is shown is Click
Through Rate
Dashboard
A web page that includes and highlights
aggregate data regarding the performance of a marketing campaign or website is
Dashboard. It pulls information from different data sources and showcases them
in easiest possible way
Digital Marketing
An umbrella term that incorporates all
kinds of online marketing activities such as SEO, PPC, CRO, web design,
blogging, content, and any other form of advertising on the web
Directory
A website that is used for
categorically listing of other websites that have similar themes for example
chambers of commerce (a list of businesses in one geographic area) that can be
beneficial for SEO
Display Ads
Online Ads or advertisements on a
display network that may include images, video, flash, and audio, which can be
seen on blogs, news sites, social media and other places on the web.
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