1.
Ad Extensions
Additional information that Google
Adwords ads incorporate related to reviews, pricing, address, call outs,
Sitelinks, app downloads, and click-to-call are Ad Extensions
2.
Applications
A program that is designed to run Ads
on mobile devices, smartphones, and tablets. From Android to iPhone, you can
run these applications on all kinds of smart devices
3.
Ad Manager Account
Helps you run ads on the Facebook Ad
Network. All kinds of Facebook Ads are run with the help of Facebook Ad Manager
Account
4.
Ad Network
A network of different digital channels
and properties where Ads can be published, such as Search Ad Network and
Display Ad Network of Google
5.
AdWords (Google AdWords)
A Google-owned program that places ads
on Google Search Engines. PPC advertising considers AdWords its primary
platform
6.
Alt Text (or Alternative Text)
An alternative text that is added to
HTML code for images that lets vision impaired website visitors get details of
an image. Alt text also lets search engines crawl the images and hence helps in
SEO ranking.
7.
Analytics
Allows webmaster to collect the
statistical data and information about the performance of a website or
marketing campaign. As discussed in the image, web analytics helps marketers in
deciding the effectiveness of marketing campaigns
8.
Anchor Text
The clickable words, which are used in
a hyperlink, that act as a ranking signal to Google. It provides context about
the destination site and play important role in SEO. The blue colored text in
the image is Anchor Text
9.
AdSense (Google AdSense)
A Google platform that lets website
owners publish Google network ads on their website and earn money. Once AdSense
is added on your site, you will earn from the relevant Ads that are published
on your site
10. Algorithm
Set of programmed rules that let
computers, operating system, Search Engines, Social Platforms, etc. perform a
specific task. Google uses its algorithms for deciding the ranking of websites
11. Algorithm Update
Any change or adjustment made to a
particular algorithm. Commonly it is used for Google algorithm updates, as
Google makes different adjustments to its algorithms
12. Automation
Using computer programs to automate
repetitive Digital Marketing Tasks via some of the Digital Marketing tools is
called Automation
13. Average Position
A Google AdWords metric that let
advertisers understand where their ads are showing in Google’s SERPs on an
average basis
14. Backlink
Comes into play when one website
hyperlinks to any other website via an HTML href code. If a website ‘A’ gets
incoming backlinks from websites B and C then those backlinks are votes of
trust for website A and act as an SEO ranking factor
15. Banner Ad
A Digital Image Ad that is placed on
various websites and networks. The most popular Banner Ad Network is
channelized by Google
16. Bing
A web search engine that is owned by
Microsoft. Bing lets users enjoy search services for web, image, video, and map
search product
17. Bing Ads
A pay-per-click advertising platform
that allows advertisers to run Ads on both the Bing and Yahoo search engines in
the same very manner as Ads run on Google
18. Black Hat
When an SEO or Digital Marketer uses
tactics that are unethical via some spammy tactics to rank websites then it is
called as Black Hat SEO or Digital Marketing practice
19. Blog
Blog is a Web Page or a website that
connects with users or target-audiences via fresh new content regularly to
inform, attract, engage and convert visitors to that page or site
20. Bot
A computerized program that crawls or
visits websites. Because of such activities, Bot is also known as a “crawler”
or a “spider”. Bot is a Software that automates those tasks that usually human
being does.
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