You can run ads to generate more leads and revenue.
You can sell more products online. You can bring more traffic to your website.
While the prospect of investing money on Ads might seem like a daunting
task, the results that come in are almost instantaneous and transparent. Which
is why it is worth every penny that you spend on it.
Benefits
of Google Ads
1) Ads
works faster than SEO
The topmost benefit of Google Ads is that it works
faster than SEO. Both SEO and Google Ads are search engine marketing
strategies to generate more traffic and leads. But, a well optimized Ads
campaign can work much faster for a business to get the much coveted first spot
in search.
Here are some reasons why it’s faster and more
effective
·
You can focus on multiple keywords at
a time.
·
You can turn the campaign on or off whenever
you want to.
·
Ads which appears on the top of the page get
immediate visibility.
Of course, this does not mean that you should
ignore organic sources, as they have more long-term benefits. But with Ads,
there is a better chance of driving more traffic and leads instantly.
Additionally, the platform is more transparent, and you know exactly what is
happening with the ads.
On the other hand, search engine optimization,
though very beneficial, is a long-term process. To rank for any keyword,
it requires a lot of perseverance and a lot of well-written articles, and
back links. And even then, it takes a while for them to gain the necessary
authority.
2)
Increase brand awareness
Google Ads, in addition to boosting traffic,
clicks, and conversions, is also an efficient way to tell people about your
brand.
When it comes to SEO, your rank also depends on the
number of your brand name searches and its variations. That’s another
reason you should aim to increase brand awareness through search, as well as
display ads.
3) Reach
more customers through their Gmail Inbox
One of the most used marketing strategies in every
business is email marketing, which is why Gmail ads can be helpful as
well. Usually, Gmail ads appear on the promotion tab, but sometimes you can see
it on the social tab too. These ads run on both desktops and mobiles. Since
Gmail ads generally cost much less than search ads, if you have a small budget,
then you can try Gmail ads as well.
4)
Reconnect with visitors of your website
One of the coolest benefits of Google Ads is
reconnecting with your website visitors. You might have window shoppers on your
website. These are people who have visited all the pages on your
website but haven’t taken any action. How do you remind them of you and
what you could do for them? Enter Display Remarketing and RLSA campaigns.
a) Remarketing on display network:
This helps advertisers target visitors on different
advertising-supported websites using banner images. Assume you run a travel
business and a visitor is looking for Thailand packages. But for some reason,
he decides to leave without purchasing. You can just create a remarketing list
like the one below to target him.
Similar to remarketing lists, you can create
suppression lists as well (as shown above). These suppression lists ensure that
you target new leads and not run ads for those who have already converted.
b) Remarketing on search network:
RLSA stands for Remarketing Lists for Search Ads.
As the name indicates, it runs remarketing campaigns on the search network,
much like display remarketing. Additionally, the advertiser needs to add keywords
in this campaign. By doing so, Google ads can match the user’s search
query with the keyword and remarketing list. This will help Google to show
relevant ads for each search query.
Since visitors have already visited your website,
there are more chances of converting them to leads when they see your
remarketing ads also.
5)
Measure your performance consistently
It is very difficult to measure the outcome of
traditional advertisements like newspapers, radio, broadcast television,
cable television, outdoor billboards, brochures etc. Also, they are much more
expensive than Google Ads. You can’t control your own budget and spend.
Additionally, you wouldn’t know the source of the leads coming from these
media, unless your customer chooses to divulge it. As a result, it would be
very difficult to calculate ROI from traditional media.
But, Ads, on the other hand, would tell you exactly
what happened with the campaign. You would know:
·
Who clicked on your ad?
·
How many leads have been generated
·
How much traffic you have got from Ads to your
website?
·
Which keyword generated the most traffic and leads?
·
How much does it cost you per lead?
This would help marketers understand what worked
and what didn’t. Using this information, you can then tweak your
campaigns until you achieve optimal results.
6)
Explore more using your ads
There is a lot more to explore when you link
your Google Ads account with your Google Analytics account. Ads is a great
platform but it won’t let you know what people do after clicking the ads. But,
Google analytics would help you understand,
·
How long a visitor stayed on a page
·
How many pages have been visited
·
Bounce rate of your landing page
·
Details about new visitors and returning visitors
and much more.
By linking them together, you will have a lot more
data in your hand. An advertiser can measure the complete performance of
the Google ads. He/she can pause the non-performing keywords/campaigns/ads and
try different variations to boost your results. This data would also help in
writing more articles/posts using keywords that performed best for your
business. Using those keywords you can rank better for organic search as well.
7) Tackle
your competition better
When someone searches for something related to your
product/services online, and you aren’t running ads, but your competitors are,
then that means trouble for you. You’ll lose business almost instantly.
You need to keep an eye on them to see how they are
promoting their business, what kinds of ads they run etc. The transparent
system of Google Ads helps you do this. Grab the opportunities that come your
way and make yourself stand out from your competition.
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