Digital Marketing Glossary: The Ultimate List of All Digital Marketing Terms

Facebook Profile

A personal Facebook account created by a user by signing up on Facebook is Facebook Profile. Any normal FB profile of your friend, acquaintance or brand is Facebook Profile.

Facebook Business Page

A public web page on Facebook, which is used to represent a brand, business or company and gives users an access to Facebook Ads Manager.

Facebook Ads Manager

A tool that is used for creating, channelizing and managing Facebook ads in the most automated and efficient manner is Facebook Ads Manager

Google Analytics

An Analytics platform created by Google, which is and used for analyzing nearly every aspect of a website’s performance

Google AdWords

Online advertising platform of Google that allows advertisers to reach customers via search and display networks. PPC Ads on Google run via Google AdWords

Google My Business

Google’s platform that businesses can use to provide important business information like Name, address, phone number, website link, hours of operation, and reviews to appear in search results, location searches, map packs, and more

Google Hummingbird

A Google algorithm update that was intended to completely update the way Google interpreted the search queries of users. After this update, search results are directly related to the query typed in search bar

Google Maps

Google provides location and navigation services via Google Maps. With the help of this users can find any location with utmost ease

Google Panda

A Google algorithm update that is used for analyzing the quality of a website’s on-page content and its exact interrelation to queries it was being displayed for

Google Penguin

Google Algorithm update that focuses on analyzing the quality of links pointing to any particular site. It checks the overall quality of the Backlink profile of a site

Google Pigeon

A Google Algorithm update that focuses on offering locally relevant results to searchers. This algorithm plays a significant role in success of local businesses

Google Search Console

Earlier known as Webmaster Tools, Google Search Console that helps webmasters to measure the visibility of a site on search pages and indexability by Google crawler bots

GCLID

Full form is Google Click Identifier that is a small string of numbers and letters, which are used as a unique ID badge for visitors to a website

Gravity Forms

A WordPress plugin that keeps track of all completed form submissions and adds a customizable contact form to a website

HARO

A type of Emails, which are sent three times a day from Monday to Friday for gaining PR and link opportunities. 

Header Code

Certain code is placed in header section to find things like Schema Markup, Adwords Code, Analytics Code, and other tools.

HTML

Set of codes that let web browsers know how to display a webpage. Full form is Hyper Text Markup Language. It includes starting and ending elements for most of the markups.

HTTP

A Protocol used by WWW (World Wide Web) for defining how data is formatted and transmitted on the web. It also guides web browsers and web servers about the actions that they should take for responding to a command. Full form is Hyper Text Transfer Protocol.

HTTPS

Full form is Hypertext Transfer Protocol Secure and it is a secured version of HTTP that means its functioning is similar to HTTP but with better security.

Hreflang Tag

A code in the HTML of a website that lets search engines know about the spoken language used by a web. It is very useful for websites that have versions in multiple languages.

Hyperlink

An HTML code that is used for creating a link from one webpage to another web page. When you click on it, you will be directed to the destined location.

Iframe

An HTML document that you find inside of another HTML document on a website that is used for embedding content from one source onto another.

Impression

Number of times an Ad is shown is called Impression. This is one of the most popular terms of Pay per Click Advertising system.

Inbound Marketing

Activities and strategies used for attracting potential users or customers to a website by educating and building trust about your services, product and/or brand and to have a good web presence.

Index 

Refers to all of the web pages that Google has crawled and stored so that they can be shown to Google searchers. The act of Google copying a web page into its system is Indexing.

Digital Marketing Glossary: The Ultimate List of All Digital Marketing Terms

Display Network

A network of those sites and apps that show display ads on their web pages is Display Network. The Display Network of Google spans around 2 million websites

DNS

DNS is Domain Name System that gives IP address a name because for internet users, remembering letter and words in website URL is easier compared to remembering numeric characters of IP

Dofollow

A hyperlink that does not have a ‘nofollow’ piece of code added to it is Dofollow hyperlink and it passes SEO equity to the destination URL that “nofollow” never do

Duplicate Content

Used for instances when portions of same text are found in two or more different places on the web. It causes ranking issues for all the websites that have same content

Ecommerce (or E-Commerce)

Stands for Electronic Commerce that defines those businesses, which are conducted online such as an online retailer who sells products and services direct to the consumer. E-Commerce classification includes B2B, B2G, B2C, C2C and C2B.

Email Automation

Computerized systems that use software and tools to automatically send emails based on defined triggers and do repetitive email marketing tasks

Email List

A collection of email addresses that Email Marketers can use for channelizing targeted email marketing campaigns to the audiences who email address is comprised under that Email list

Email Marketing

Use of email for generating leads and acquiring customers or for ensuring any other type of conversions is Email Marketing. Newsletters, Events, Marketing Offers and Announcements are different types of Email Marketing

Featured Snippet

An information in the form of summary that Google pulls from a website and places directly into search results for showing quick answers to common and simple queries that searchers type in Search Bars. Google programmatically does this by using most relevant details from an a site that has good authority

Facebook Advertising

Marketing on Facebook with the help of Facebook Ads to reach the target audiences via Facebook’s ad network is known as Facebook Advertising. It includes paid ads on Facebook

Top Digital Marketing Strategies for Small Business

A digital marketing strategy is an important part of the overall marketing strategy of a business. It is true whether or not a company is doing business online. It is also true for a small, medium, or large size company but especially true for a small company.

Small business marketing for a local company can include many offline local advertising methods but needs to include a healthy portion of digital marketing strategies to be successful and maximize sales in today's economy. A small business that is doing most or all of its business online needs to embrace a digital marketing strategy that helps online users see it.

There are five main areas of online marketing that are of interest to a small business. Some of them are more important to local, offline businesses, while others are more effective with online businesses. Many businesses engage in all five areas of small business marketing on the Internet.

Search Engine Marketing

This portion of marketing is critical for a small business. It gives you a chance to compete with larger companies by being visible in search engines. Since people use search engines to find products both online and locally, it is important that your company place high in search results for words that relate to what you are selling. Professional Internet marketing firms offer this service under the name of search engine optimization. They can make sure your site is visible to those looking for your product when using a search engine.

Local Search Marketing

Location-based marketing includes website optimization for search results but also integrates a search engine's function of maps. This is especially true with Google, where your business can be listed with mapping and address information, giving the prospective customers what they need to visit your establishment. Your phone number and website address can also be listed. Customer service will often be available to help someone decide if they are interested in your product or service.

Content Marketing

This strategy revolves around giving prospective customer information about your product or service, as well as information in general. Everyone is trying to sell, but those that can inform are more likely to get sales. People will attribute a certain level of expertise to a company, and this instills confidence in the consumer. Content marketing in the past was often done with printed brochures and guidebooks, but today, this can be done with articles and other forms of information on a business's website.

Social Media Marketing

This type of marketing can be tricky. Everyone talks about social media, but the truth is, it can be difficult for companies to integrate social media with their business. The type of media used, as well as how it is used, is dependent upon the type of business you have. For some companies being in touch with their customers and giving them breaking news can be an important element of success.

Other businesses, such as a local restaurant, have seen success using social media by letting customers know of the latest specials and new additions to their menu. The most important aspect of social media is to use it to strengthen your customer base to achieve repeat sales.

Email Marketing

This form of marketing is crucial to a small business online or offline. Essentially email marketing is about building a list of customers and prospective customers. This list of names and emails are people who are interested in your business, and you know this to be true because they have opted into this list themselves.

Perhaps they were offered future updates on products as well as coupons to sign up. As this list grows, it becomes more valuable. Many marketing professionals consider this to be, in the long run, the most important small business marketing strategy in the long run.

If you have a small business, you need to take the above five areas of digital marketing into consideration. Formulate a plan and combine it with your other marketing efforts. Some of these areas of marketing will be more important and effective, depending upon your business. All of them you can have professionals help you with or outsource if you don't have the manpower to handle it. ​

Online marketing strategies that are often outsourced include social media, search engine, and local search marketing, because unless you have time to dedicate it's difficult to stay on the multiple changes that transpire when it comes to strategy. With content and email marketing, you can do much of it yourself, but it never hurts to ask experts for strategy advice to help get you started.

The Benefits of Using Twitter for Business

In the modern age, we all know just how impactful social media can be. It influences our personal lives, of course, but it has transformed the world of business marketing as well. Most companies understand the value of adding social media to their marketing mix, yet when it comes to Twitter, many of them have a lingering uneasiness. Although it can be scary adding yet another social medium to your arsenal, Twitter has many devotees within business circles, and the platform delivers outstanding results for those who use it regularly. For businesses who take the time to really understand the value of Twitter, the results are amazing, and at relatively minimal cost as well!

Speed

One of the hallmarks of Twitter is its streamlined layout and presentation. All textual content, from posts to bio material, is restricted to a confined character count. Posts, for instance, cannot exceed 280 characters. That brevity can be refreshing to new users who are all-too-familiar with the sometimes over-long messaging in Facebook or Instagram feeds. This brevity and conciseness is also a marketer’s dream, as it can work to their advantage, provided they craft their own posts in the same clean, clear, concise mode. Twitter’s brevity also means that audiences scroll further down, on average, per log-in, on their Twitter feed than they do on any other social media feed. That behavior alone tends to bring them into contact with more ads – including your ads, when you utilize that feature as well.

 Layout Freedom

From pictures, to videos, to URLs custom shortened by a Twitter helper tool, a social media planner exercises more freedom on Twitter than anywhere else. This advantage is further leveraged when one takes into account the power of adding a backlink. Meanwhile, a photo alone will give you on average a 110% increase in engagement with the post. You can also use video to expand the average time your audience will pay attention to your message, increasing engagement time from 8-12 seconds to around 30 seconds. This gives creatives a lot more room to inject some brand personality into these Tweets.

 Grow Website Traffic

Not all the advantages of Twitter are measurable on Twitter exclusively. Some of the benefits of Twitter overflow to other marketing channels. Websites, for instance, can be a beneficiary of a company’s Twitter activity. Twitter is a proven performer when it comes to growing website traffic. Twitter has made it easier than ever to link from its platform to your website, or from your website to the Twitter platform. Putting a website URL into your business’s bio line, especially when the bio line (or your pinned [uppermost] tweet) includes a call to action, is an effective way to funnel traffic to your site. Another incentive for getting Twitter users to visit your website is to offer a chance at a prize. A simple, “Go to our website and subscribe for a chance to win a $100 gift card” can be all it takes to get numerous new viewers. Furthermore, linking from your site to Twitter can also be a great way to make sure your audience is still seeing information about your company even after they’ve left your website. Twitter not only has the standard widget that you can use to link to your homepage, but it also has a button you can put on your website that allows customers to follow your page immediately without even leaving your website. Whether you’re linking to or linking from, audience engagement will go up you’ll be building a stronger customer base that has more loyalty to your brand.

 Worldwide Exposure

Twitter is popular around the entire globe. Its worldwide popularity opens doors for businesses with good social media teams. Such businesses can gain exposure to markets that might otherwise be beyond the reach of their marketing budgets. The algorithms of Twitter also lend themselves to viral sharing by elevating an account’s most popular posts to positions higher up on the feeds of those who follow that account. This feature, along with the retweet function and the comment function, allows you a chance to get your best content not just to your core audience but (through social sharing) to wider and wider circles of Twitter users, multiplying your reach and possibly winning you additional followers in the bargain. However, with this global reach also comes responsibility. One of the biggest dangers on Twitter is posting something that, while it may not be insulting to your demographic, could be insulting to someone in the broader Twitter sphere. The possibility exists that, on a platform like Twitter, someone will find something objectionable in one of your best-circulated messages. Such a reactionary user could start an awareness initiative designed to hurt your standing with the customers you already have as well. It always looks bad for a brand to be closed minded, shallow, or mean, so the best rule of thumb is if you aren’t sure it won’t insult, just don’t use it at all.

 Brand Personality

Expanding the personality of your brand can be the single most important advantage of using Twitter. Although brand information and benefits ought to be a part of anyone’s overall messaging strategy on Twitter, thanks to the platform’s higher rates of audience interaction, there is a unique and easy opportunity to imprint your brand’s personality on your followers. The single most important way to go about this is simply to make sure your social media team is responding to comments and retweets constantly, and doing so with kind and fun responses. This is especially important when one of those little crises comes along, when some Twitter user starts sniping at your business. It’s then that your followers are watching you to see how you respond. Twitter users can be more interested in how a large business handles a nasty tweet than in what the nasty tweet says itself. Here we see a similarity to yelp, except you have the chance to instantly change perceptions with just a few sentences. It is also important to mix up your tweets with content that is not always directly business related. An interesting article about activity out in the field or an office pic celebrating the holidays can remind your following of the unique and engaging qualities of your brand. A bio is yet another great opportunity to show off the brand’s personality. This is the first thing anyone will see when deciding to follow your brand or not. Make it fun and engaging, make it highlight the benefits of your company, and make it end with a call to action, and you are likely to gain followers quickly. A great example of all of these tactics successfully working for a brand is Wendy’s. Wendy’s was an early user of Twitter and has really done an amazing job of setting the tone for what works on Twitter. In just a few years, their witty audience engagement has turned their image from just a fast food place to a unique and engaging personality.

Social media has indeed done an excellent job of assisting businesses in growing their brand awareness, personality, and engagement. The results in creating a conversation between a brand and an audience, a prospect that, prior to social media, was hardly possible. With Twitter being the center of this movement and creating more average brand engagement than any other, it is vital for businesses to join the excitement and create a Twitter presence of their own. Although speed, layout freedom, linking freedom, and worldwide exposure are very helpful parts of Twitter, at the end of the day the freedom Twitter gives you to express your brand personality is the most important ingredient for businesses.

Digital Marketing Glossary: The Ultimate List of All Digital Marketing Terms

 Bounce Rate

When visitors to a website leave the site immediately without clicking or making any interaction then the percentage is Bounce Rate

Bread Crumbs

A navigation link at the top of a web page that tells the visitor about the page they are on a website e.g. Home > Services > Specific Service

Business Manager

A Facebook platform that lets marketers manage several pages and ad accounts. This management is also done from one central location

Campaign

Different advertising messages that are used to promote a theme, product or service on different search and display network advertising platforms such as Google, Bing, Email, Social Media, or other platforms on the web

Canonical (rel=canonical)

A piece of code that you add to the HTML head of a webpage, so Google can understand that a piece of content on that page is original or duplicate. It is very important to avoid duplicate content issues on a website

Click-Through-Rate

A metric that shows how often visitors click on an ad or a link after seeing it and you can calculate it by dividing the number of clicks on the ad with the number of impressions

Code

A language such as HTML, CSS, JS, and PHP that is used for building a website. Developers build a website by using Codes. Instructions that make up a computer program is referred as code.

Contact Form

A section on a website that has some fields and visitors need to fill those fields to contact the website owner is Contact Form

Content

An online media that can be read, interacted, watched and shared. Commonly, written material is referred as Content but it can also include videos and images

CPA (Cost per Acquisition)

A metric in paid advertising that tells about the amount of money, which is spent on acquiring a new lead or a customer. You can calculate it by dividing the total spend by the number of conversions, for specific period of time

CPC (Cost per Click)

The cost that an advertiser pays for a click on a Paid ad is CPC. Each keyword in AdWords has an estimated clikc cost that varies as per the bidding for that keyword proceeds

CPM

It is “Cost per Thousand”, as in Roman numeral M represents 1,000. An advertiser pays CPM for getting 1,000 impressions on their ad

Crawler

Crawler scans websites to find new content and also for evaluating the quality of Web Pages suggests Digital Marketing Glossary PDF

CRO (Conversion Rate Optimization)

A Digital Marketing Component that is responsible for optimizing the conversion rate of web pages to achieve the goal of a campaign

CTA (Call to Action)

Very common term of Digital Marketing Glossary that can be defined as an element on a web page that is used for  pushing visitors towards any specific action or conversion

CTR (Click through Rate)

The ratio that tells how many times an advertisement is clicked on, compared to how many times it is shown is Click Through Rate

 Dashboard

A web page that includes and highlights aggregate data regarding the performance of a marketing campaign or website is Dashboard. It pulls information from different data sources and showcases them in easiest possible way

 Digital Marketing

An umbrella term that incorporates all kinds of online marketing activities such as SEO, PPC, CRO, web design, blogging, content, and any other form of advertising on the web

 Directory

A website that is used for categorically listing of other websites that have similar themes for example chambers of commerce (a list of businesses in one geographic area) that can be beneficial for SEO

Display Ads

Online Ads or advertisements on a display network that may include images, video, flash, and audio, which can be seen on blogs, news sites, social media and other places on the web.